Director, Technical Marketing

Databricks•San Francisco, CA

6h•$223,400 - $307,100

About The Position

As the Director of Technical Marketing at Databricks, you will lead and scale the team responsible for explaining Databricks products, and what you can do with them, at scale to technical buyers and practitioners (from data engineers, data scientists, and ML engineers to solutions architects, platform teams, security engineers, and application developers). You will own the strategy and execution of technical content in written and video form, demos, workshops, launch storytelling, and outbound evangelism that drives technical mindshare, consideration, product adoption, and ultimately pipeline. In the era of agentic marketing and AEO/GEO, your team will increasingly produce content designed to educate both humans and agents alike. You will also play an outsized role in programming the technical content for key Databricks events, such as the Data + AI Summit and Data + AI World Tour, among others. Reporting to the SVP of Product & Solutions Marketing, you will manage a team of 6+ Technical Marketing Managers (growing) and serve as the connective tissue between Product, Product Marketing, Field Engineering, and the broader technical community. This role expands the traditional TMM charter to include a stronger outbound evangelism dimension, becoming a visible, trusted technical voice externally through social media, YouTube, conferences, and the data practitioner ecosystem while continuing to own the core technical content engine that powers Summit, World Tour, workshops, and field enablement.

Requirements

10+ years of experience in technical marketing, developer relations, solutions engineering, field engineering, or a related technical field in enterprise software / SaaS / cloud.
3+ years of people management experience, with a track record of hiring, developing, and retaining high-performing technical teams.
Deep technical fluency in data, AI/ML, and cloud platforms, comfortable building demos and engaging credibly with data engineers, data scientists, solutions architects, and other technical practitioners across the data + AI ecosystem.
Demonstrated outbound evangelism skills, including a visible external presence through conference speaking, technical blogging, YouTube/video content, or social media thought leadership.
Experience owning technical content strategy for major product launches and flagship events (e.g., user conferences, world tours).
Strong cross-functional influence with a proven ability to partner with Product Management, Product Marketing, Field Engineering, and Sales to align on priorities and deliver integrated GTM.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling narratives for multiple audiences.

Nice To Haves

Experience with data platforms, lakehouse architectures, Apache Spark, or related open-source data technologies.
Experience building or scaling a YouTube channel, podcast, or technical content program for practitioner audiences.
Familiarity with GEO / AI answer engine optimization strategies.
Experience with technical community building, creator programs, or influencer engagement across practitioner audiences.
Track record of building technical content that drives measurable pipeline and product adoption.

Responsibilities

Lead and scale the team responsible for explaining Databricks products to technical buyers and practitioners.
Own the strategy and execution of technical content in written and video form, demos, workshops, launch storytelling, and outbound evangelism.
Drive technical mindshare, consideration, product adoption, and pipeline.
Produce content designed to educate both humans and agents.
Program the technical content for key Databricks events.
Manage a team of 6+ Technical Marketing Managers.
Serve as the connective tissue between Product, Product Marketing, Field Engineering, and the broader technical community.
Expand the traditional TMM charter to include a stronger outbound evangelism dimension.
Become a visible, trusted technical voice externally through social media, YouTube, conferences, and the data practitioner ecosystem.
Own the core technical content engine that powers Summit, World Tour, workshops, and field enablement.
Assess the current TMM team's strengths, gaps, and capacity; establish a clear operating model with defined ownership areas and a quarterly planning cadence.
Own and deliver the technical content agenda for Data + AI World Tour and/or the next major Tier 1 event.
Launch or significantly expand at least 2 new outbound evangelism motions.
Build an AI-powered publishing engine that enables the TMM team to scale content faster.
Establish yourself as a credible external technical voice, publishing original technical pieces and representing Databricks at external events or podcasts.
Scale the TMM team to meet growing demand across an expanding set of technical personas.
Work with Databricks Field Engineering and FDE to capture repeatable product use cases into a Solutions Library.
Build and operationalize a "1 launch → many assets" content engine.
Grow Databricks' YouTube and social technical content reach.
Drive measurable contribution to AEO/GEO ensuring Databricks is cited by default in AI answer engines for key buyer questions.
Establish Databricks as the default place every technical practitioner learns data + AI.
Build a formal Databricks Creators program that turns independent creator reach into co-owned, accurate, early-access content across new product areas.
Develop the TMM team into a recognized center of excellence.