Director, Planner

Golin • San Francisco, CA

6d

About The Position

Golin is looking for a strategist who gets creators and gets culture. This role sits at the center of one of the most dynamic spaces in culture right now: the creator economy. You'll help shape how a brand that powers human creativity shows up in a world where everyone has something to make and AI trying to help make it with them. You'll report to a Head of Planning and work across creative, social, media, analytics, and account teams. You're not just writing briefs. You're building the strategic foundation for work that celebrates what it means to create.

Requirements

• 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands
• A genuine fluency in creator culture: you know the platforms, the communities, the mindsets, and the moment we're in
• The ability to speak to creators, not at them: you understand their motivations, their frustrations, and what makes them feel seen
• Research chops across social listening, creator community analysis, competitive audits, and cultural trends mining
• The rare skill of turning complexity into clarity: sharp briefs, compelling narratives, presentations that don't need explaining
• An inclusive lens: creativity looks different across disciplines, backgrounds, and platforms, and your strategy reflects that
• Confidence in the room: you can lead a client session, hold the strategic thread, and make people feel like the work is going somewhere
• Comfort with ambiguity and speed: multiple workstreams, evolving briefs, high creative stakes

Responsibilities

• Own account strategy for a brand that sits at the intersection of technology and human expression
• Write creative briefs that spark something - not just briefs that check boxes
• Translate creator culture insights into brand strategy that feels authentic, not appropriated
• Build thought leadership and IP that establishes Golin's voice in the creator economy conversation
• Get real visibility with senior leadership on both the agency and client side
• Develop a point of view on what it means for brands to champion creativity in an AI-driven world

Benefits

• Equal Opportunity/Affirmative Action employer

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed