Director, Digital Planner
About The Position
Golin Ketchum is looking for a Director, Strategic Planner to join their team. Golin Ketchum is an award-winning public relations agency focused on creating impactful change for clients and people by earning attention and shaping culture to build business. Formed from the merger of two iconic PR agencies, Golin Ketchum combines creative and strategic excellence with Omnicom's data and AI solutions to uncover insights and execute work for major companies. They have expertise across various sectors including consumer brands, corporate affairs, healthcare, technology, and food/agriculture/nutrition, delivering integrated communications at scale. Golin Ketchum values a culture that is ambitious yet kind, with a focus on collaboration. This role is central to the creator economy, shaping how a brand that powers human creativity engages with a world where content creation and AI are prevalent. The Director, Strategic Planner will report to a Head of Planning and collaborate with creative, social, media, analytics, and account teams, focusing on building strategic foundations for work that celebrates creativity.
Requirements
- 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands.
- Genuine fluency in creator culture: knowledge of platforms, communities, mindsets, and current trends.
- Ability to communicate with creators, understanding their motivations and frustrations.
- Research skills in social listening, creator community analysis, competitive audits, and cultural trends mining.
- Skill in turning complexity into clarity through sharp briefs, compelling narratives, and clear presentations.
- An inclusive lens, ensuring strategy reflects diverse creativity across disciplines, backgrounds, and platforms.
- Confidence to lead client sessions, maintain strategic focus, and guide work forward.
- Comfort with ambiguity and speed, managing multiple workstreams, evolving briefs, and high creative stakes.
Responsibilities
- Own account strategy for a brand at the intersection of technology and human expression.
- Write creative briefs that spark something.
- Translate creator culture insights into authentic brand strategy.
- Build thought leadership and IP to establish Golin's voice in the creator economy.
- Gain visibility with senior leadership on both agency and client sides.
- Develop a point of view on brands championing creativity in an AI-driven world.
Benefits
- Equal Opportunity/Affirmative Action employer
- Recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
