Director, Strategic Events and Communications - Sales

Keurig Dr Pepper•Frisco, TX

56d•$155,500 - $215,000•Onsite

About The Position

Keurig Dr Pepper (KDP) is a modern beverage industry leader, home to over 125 iconic brands. We are seeking an experienced communications and events professional to join our team as Director, Strategic Events and Communications in our Frisco, Texas, office. In this high-impact role, you will drive KDP’s presence at major industry trade events and internal sales meetings and lead our internal Sales & Communications process and portal to ensure our commercial teams stay aligned and informed. If you have a passion for large-scale event production, strategic headquarters to field sales communications, and cross-functional leadership – and want to make a visible impact across a dynamic, highly matrixed organization – we want to meet you!

Requirements

Bachelor’s degree in Communications, Marketing, Business, or related field strongly preferred.
7–10 years of relevant experience in trade communications, event management, marketing communications, or a related function.
Proven success in planning and executing large-scale events or trade shows with full accountability for performance outcomes.
5+ years of leadership experience (formal or project-based) in a matrix environment.
Demonstrated ability to lead teams and cross-functional initiatives, working effectively with senior leadership and diverse stakeholders.
Experience managing direct reports and influencing without direct authority.
Deep knowledge of event production and marketing communications best practices, including venue/vendor management, content and creative development, and on-site logistics coordination.
Exceptional verbal and written communication skills, with a talent for developing clear, compelling messages and presentations.
Ability to craft engaging event narratives and internal communications that resonate with both external audiences and an internal sales force.
Strategic thinker with experience translating business objectives into event strategies and communication plans.
Strong project management skills, able to juggle multiple events/projects simultaneously while meeting deadlines.
Analytical mindset to measure event effectiveness and portal engagement, using insights to drive continuous improvement.
Proven budget management skills, including planning and managing significant project budgets and partner/vendor contracts.
Experience negotiating with and managing external agencies or production partners, with a track record of delivering projects on time and within budget.
Ability to travel (~20% of the time) for onsite event execution; comfortable working flexible hours around event schedules.
A passion for collaborative leadership and the ability to thrive in a highly matrixed, fast-paced corporate environment.

Responsibilities

Lead the strategy, planning, and execution of KDP’s participation in major external trade shows and industry events (e.g., National Association of Convenience Stores (NACS), Food Marketing Institute SEE (FMI), large customer business conferences).
Develop event vision, messaging, and booth experiences to showcase KDP’s portfolio and drive business goals.
Manage all logistics and on-site production for events, including oversight of external event production agencies, ensuring seamless execution and a compelling brand presence.
Plan and execute large-scale internal events such as KDP’s National Sales Meeting (NSM) and Sales/Marketing conferences.
Work closely with senior leaders to shape event agendas, content, and presentations that align with corporate strategy.
Oversee “run of show” and content creation for key sessions to ensure engaging, aligned messaging that energizes and equips our sales organization.
Own and manage “The Source” – KDP’s internal Sales & Communications portal – as a critical communications tool for our salesforce.
Oversee content strategy and updates on The Source, ensuring that sales teams have up-to-date, easily accessible resources and news (product launch materials, sales playbooks, marketing assets, etc.).
Continuously improve the platform’s effectiveness in partnership with IT and gather user feedback to enhance engagement.
Lead a small team of trade communications and event specialists, providing direction, mentorship, and performance management.
Collaborate closely with cross-functional partners – including Sales Leadership, Marketing, Category/Commercial Strategy, and Corporate Communications – to align event plans and internal communications with KDP’s broader goals.
Serve as a key liaison, ensuring consistent messaging and seamless coordination across the organization’s matrix.
Manage all external event production partners and vendors (event management agencies, designers, etc.), providing clear direction and maintaining high quality standards.
Negotiate contracts and oversee vendor performance.
Develop and control event budgets, demonstrate strong financial stewardship, and deliver impactful events within budget.
Track expenditures and metrics to optimize return on investment.