Director, Strategic Communications

Blue Cross and Blue Shield of North CarolinaDurham, SC
$143,616 - $229,786Hybrid

About The Position

The Director, Strategic Communications is a key leader within the Communications function, responsible for shaping narratives, strengthening organizational reputation, and conditioning the environment so the company can successfully execute major business priorities. This role requires a communicator with strong strategic instincts, sound judgment, and the ability to bring clarity, alignment, and momentum across a complex, enterprise. Directors are communicators first, capable of operating across functional lanes, anticipating organizational needs, and applying disciplined thinking to high‑stakes, high‑visibility work. This role partners closely with business leaders to ensure communications not only informs but prepares stakeholders, builds trust, and reinforces the purpose and credibility of the organization. We believe firmly that communication solves business challenges. The Director operates with composure through change, consistently modeling a forward‑looking mindset that supports the continued evolution of the Communications function.

Requirements

  • Established ability to develop and execute enterprise‑level communications strategies that align with business objectives and drive measurable organizational impact.
  • Proven experience advising senior leaders and managing high‑profile stakeholder engagements, including state and national audiences, on complex and sensitive issues.
  • Enterprise‑level operational and analytical acumen, including oversight of agency partnerships, budgets, and performance metrics, with the ability to translate data and KPIs into strategic action.
  • Successful ability to lead, develop, and retain high‑performing teams, with a consistent focus on talent growth and leadership effectiveness.
  • Demonstrated expertise in public relations and media management, including proactive media engagement, issues response, and reputation management.
  • Proven ability to manage high‑stakes crisis situations in healthcare or regulated settings, including rapid response, stakeholder coordination, and executive counsel.
  • Bachelor’s degree required; 10+ years of relevant experience in strategic communications, public affairs, reputation management, or related fields.
  • Proven ability to navigate complex, fast‑paced environments and support senior‑level decision-making.
  • Established track record as a people leader with high standards, able to provide clarity, elevate performance and model the behaviors expected of a modern communications function.
  • Exceptional writing, messaging, and narrative development skills.
  • Demonstrated strength in cross-functional alignment, stakeholder influence, and integrated communications planning.
  • Strong project management, organization, and operational execution abilities.

Nice To Haves

  • Experience in change communications, reputation management, or narrative conditioning strongly preferred.

Responsibilities

  • Develop and execute clear, compelling communications strategies that prepare stakeholders for enterprise decisions and reinforce trust in organizational direction.
  • Provide narrative leadership and contextual framing that helps audiences understand the “why” behind policies, products, and priorities.
  • Ensure all communications connect to enterprise strategy, market realities, affordability priorities, and organizational purpose.
  • Shape the internal and external environment to build trust, reinforce credibility, and reduce friction for business operations.
  • Anticipate areas of sensitivity or risk and proactively prepare messaging that support safe, confident rollout of key initiatives.
  • Translate policy, regulatory, and market insights into communications actions that strengthen the organization’s reputation and narrative authority.
  • Connect dots, starting with our P&L teams, and across divisions, ensuring unified messaging and cohesive stakeholder preparation.
  • Serve as an integrator who brings clarity and alignment among Brand, Performance Marketing and Corporate Social Responsibility teams, P&Ls, Strategy, Customer Experience and Digital, Public Affairs, Healthcare Innovation and HR.
  • Ensure leaders have the right context, narratives, and materials to support consistent, enterprise‑aligned communication.
  • Lead multiple communications workstreams with discipline, timeliness, and accuracy.
  • Establish and maintain processes that support message discipline, predictable delivery, and clarity for stakeholders.
  • Drive continuous improvement in communications workflows, tools, and team readiness.
  • Model professional maturity, clear thinking, proactive ownership, and modern communications judgment.
  • Operate with confidence through change and support the continued evolution of Communications as a strategic enterprise function.
  • Mentor others and elevate team capability, encouraging a mindset of curiosity, accountability, and integrated problem‑solving.

Benefits

  • Medical, dental, and vision coverage along with numerous health and wellness programs
  • Parental leave and support plus adoption and surrogacy assistance
  • Career development programs and tuition reimbursement for continued education
  • 401k match including an annual company contribution
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