Director/Sr. Director, US Marketing – Patient Promotion (Uncontrolled Gout)

Sobi•Boston, MA

3d•$200,000 - $260,000•Remote

About The Position

Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout. Drive disease awareness, launch excellence, and patient-centric campaigns. Collaborate cross-functionally, ensure compliance, and deliver measurable impact. This role involves leading all US patient promotion for Sobi’s gout medicines, developing and executing pre-launch and launch strategies, and building disease-state and branded patient marketing campaigns. The ideal candidate will leverage expertise in segmentation, patient insights, and consumer promotion. The location is flexible, with a preference for the metro Boston area.

Requirements

Bachelor’s degree (business, marketing, sciences preferred)
10+ years of experience in pharma/biotech experience
5+ years of experience in patient/consumer marketing within pharma/biotech
Proven US product launch success
Cross-functional project leadership
Specialty experience (rheumatology ideal)
Excellent communication and interpersonal skills
Proven ability to move between strategy and hands-on execution
Prior experience managing teams and influencing others in a global matrixed environment
Strong project, vendor, and agency management experience
Deep understanding of industry laws and regulations (PhRMA Code, HIPAA, FD&CA, Anti-Kickback)
High ethical and compliance standards

Nice To Haves

MBA or advanced degree
Experience in HCP, digital, market access, or insights roles
Agency/field sales experience
Small-to-mid biopharma experience
Strategic thinker; translates insights into actionable plans
Comfortable with clinical data; communicates to consumer audiences
Thrives in fast-paced, results-driven settings
Self-starter; leads independently and in teams
Navigates Legal, Medical, and Regulatory approval processes

Responsibilities

Develop strategy to increase awareness and accelerate diagnosis
Translate patient insights and market dynamics into impactful campaigns
Identify barriers across the patient journey; activate target segments
Partner with medical, legal, and regulatory for compliant initiatives
Oversee omnichannel campaigns (digital, social, video, search, point-of-care)
Collaborate with patient support and advocacy organizations
Establish and track KPIs for awareness, engagement, and patient actions
Monitor competitive activity and consumer trends
Lead branded consumer marketing strategy and execution
Create positioning, messaging, and creative aligned with product profile
Ensure alignment across branded promotion, market access, and patient services
Oversee launch readiness, agency management, media planning, and budget
Optimize omnichannel strategies (TV, digital, CRM, point-of-care)
Ensure regulatory and legal compliance for all materials
Define and track launch metrics and forecasting
Manage up to 2 marketing colleagues and vendors
Oversee consumer marketing budget
Support key meetings (Launch, National Sales)
Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access

Benefits

Competitive compensation for your work
Generous time off policy
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
Competitive 401(k) match
Tuition and wellness reimbursements
Comprehensive medical, dental, and vision package
Additional recognition awards