Director - Sportsbook CRM
Hard Rock Digital•United States, FL
•Hybrid
About The Position
This role will be a key contributor within the Sportsbook Retention Marketing team overseeing CRM strategy and operations. The position will oversee the planning and optimization of all Sportsbook CRM campaigns. Working cross-functionally with teams across the business, you will lead customer retention and growth strategies that align with business objectives and regulatory requirements, while advising an evolving product roadmap, develop a strong team-first set of processes and foster curiosity and precision around automation and data analysis.
Requirements
- A strong understanding of online gaming customers and sports fans’ preferences with experience in how CRM strategies can improve their engagement.
- 7+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing
- Experience working with CRM platforms and/or promotional management tools
- Detail-oriented leadership skills in remote work environment
- Ability to analyze and understand performance relative to objectives in real time
- Experience influencing cross-functional team strategy, including marketing, promotions, VIP, product, trading and compliance
- Comfort working in a fast-paced, evolving industry
- Strong written and verbal communication skills
- Understanding of regulatory considerations across different jurisdictions
Responsibilities
- Lead CRM engagement strategy across Sportsbook
- Work closely with Promotions, Product & Data Science teams to align CRM strategy with promotions, product & data science pillars
- Foster a culture of operational excellence to help create a error-free approach
- Prioritize evolution of personalized automation framework to scale CRM campaigns
- Establish clear testing strategy embedded within communication plans
- Create consistent process-first guidelines to ensure best-in-class customer experience for all content by adhering to strict QA protocols
- Collaborate effectively with Casino team on multi-vertical projects
- Ensure all CRM materials meet compliance and brand standards
- Communicate how campaign mechanics, targeting strategy, segmentation framework and messaging adhere to broader Sportsbook CRM team goals
- Analyze performance trends to optimize against key objectives
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
