Director, Sports Sales
About The Position
Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news, and entertainment content to more than 250 million monthly listeners across an audio network of nearly 7,300 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and Westwood One Backstage. The rapidly growing Cumulus Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com. This role is an integral part of the Westwood One Sports vertical, focusing on monetization of premium audio content as well as maximizing revenue opportunities by developing new business and partnerships with national advertisers. The ideal candidate will create demand in a complex media environment, leveraging Westwood One’s marquee assets such as the NFL, NCAA, Masters, US Soccer and Infinity Sports Network and integrate Westwood One Sports solutions in innovative ways to meet the marketing needs of new clients and will be responsible for collaboratively working with Westwood One’s VP, Sports Sales, and Westwood One’s President, Sales.
Requirements
- 6-10 years of related Sports or media sales experience
- Bachelor’s Degree in Radio and Broadcasting, Communications, Journalism, or closely related field
- Willingness to travel to meet in person with our customers and prospects
- Demonstrate knowledge of selling Sports advertising solutions including; Live Play by Play, Live Sports Talk, Sports Podcasts, and how they work in tandem with radio assets or other traditional media
- Creative thinker and problem solver
- Highly organized with ability to support multiple workstreams at the same time
- Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
- Comfortable presenting to a diversified array of prospects/clients
Responsibilities
- Resident expert in all Sports products offered by Cumulus including NFL, NCAA, Masters, US Soccer, Westwood One Sports Talk, and Sports focused Podcasts
- Create advertising demand for our products
- Prospect and qualify advertising leads
- Meet with prospects to learn key insights to develop sales programs most likely to close
- Expert knowledge of the Sports marketplace and Sponsorship landscape
- Collaborate with sales leadership to develop and execute Sports Sales packages and solutions
- Measure, grow and exceed Sports sales and market share goals
- Assist in the preparation, creation and execution of compelling presentations to clients
- Strategize on and execute multi-faceted advertising campaigns for our clients
- Analyze and provide necessary sales reports, market analysis and identify growth opportunities for Sports assets
Benefits
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits
- life insurance
- disability insurance
- wellness
- an employee referral bonus program
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What This Job Offers
Job Type
Full-time
Career Level
Director
