Director, Sports & Experiential Partnerships

CLEAR - Corporate•New York, NY

12d•$170,000 - $210,000•Onsite

About The Position

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. The Director, Sports & Experiential Partnerships will lead the strategy and execution around CLEAR’s sports partnerships, in order to maximize media value and brand awareness. Additionally, this candidate will lead on brand marketing experiences & activations that bring CLEAR’s story to life across physical and digital environments. This role will translate strategy, execution, and relationship management into cultural relevance, brand affinity, and Member connection.

Requirements

Assessing and maximizing partnership opportunities
Understanding the current sports partnership x media landscape and applying best practices to a specific brand
Infusing brand objectives throughout the entire marketing funnel into partnership activations and initiatives
Leading strategy at a department level across multiple internal teams and external partners
Deep understanding of how to translate brand storytelling into physical and digital experiences
Understanding of partnership deal point, negotiation practices, and relationship management
Strong creative instincts paired with operational rigor to bring ideas to life at a high level of execution
Proven ability to collaborate with creative, content, and production teams to deliver cohesive brand narratives
Proven ability to build and manage strong relationships with partners in the sports and experiential space
Ability to navigate ambiguity, think big, and execute in a fast-paced, high-growth environment

Responsibilities

Work with CLEAR’s sports partners to maximize media value, brand awareness, and overall brand benefits across this sector of our business.
Oversee execution of all media / brand awareness aspects of our sports partnerships
Devise an overall brand strategy for a cohesive playbook across our current and future sports partnerships for an impactful and consistent look & feel
Manage day-to-day relationships and all communications with Sports partners
Support in deal structure for Sports partnerships, ensuring all brand and media needs are reflected in contract
Work closely with cross functional teams at CLEAR to ensure company wide brand / awareness needs are being met through our sports partnerships
Ensure CLEAR’s voice and brand standard is being upheld in all media and placements surrounding our sports partnerships
Partner closely with the VP, Content & Creative to translate brand and campaign narratives into breakthrough experiential concepts and activations
Lead end-to-end development of experiential programs, from ideation through execution, ensuring every touchpoint reflects CLEAR’s brand, voice, and creative standard
Lead our relationships with key venues, sports teams, and event producers
Manage and inspire external agencies, production partners, and vendors to deliver innovative, high-quality experiences at scale