Director, Sports & Entertainment
About The Position
Zeno Group is seeking a Director, Sports & Entertainment who has a passion for sports, entertainment, and culture, and a talent for transforming moments into meaningful brand storytelling. This role involves building integrated campaigns that connect brands with audiences through talent partnerships, earned media, and cultural relevance. The Director will lead integrated communications programs for a diverse portfolio of clients, develop strategies leveraging sports, entertainment, and cultural moments to drive awareness, engagement, and business results, and lead client relationships, mentor teams, and oversee integrated campaigns. This is an opportunity for a communications leader who enjoys combining strategic thinking with flawless execution and will help shape the continued growth of Zeno's Sports & Entertainment practice.
Requirements
- 6+ years of experience in public relations, communications, or integrated marketing, including significant agency experience supporting Sports & Entertainment, consumer, or brand communications.
- Experience leading integrated communications campaigns that include earned media, talent partnerships, cultural activations, and brand storytelling.
- Proven success providing strategic counsel and managing day-to-day client relationships across multiple accounts.
- Strong understanding of the sports, entertainment, and cultural landscape, with the ability to identify trends and translate them into impactful communications opportunities.
- Established relationships with media, talent representatives, influencers, and industry partners.
- Excellent writing, presentation, and storytelling skills, with experience developing executive-ready communications materials and strategic recommendations.
- Experience managing integrated teams, mentoring junior colleagues, and fostering a collaborative, high-performing culture.
- Strong project management and financial management skills, including experience overseeing budgets, scopes, and multiple concurrent workstreams.
- Experience collaborating across creative, strategy, social, influencer, and analytics teams to deliver integrated client solutions.
- Collaborative, curious, and adaptable leader with a passion for innovation, relationship building, and creating culturally relevant communications.
Nice To Haves
- Experience leading campaigns around major sports, entertainment, or cultural moments, including live events, award shows, league partnerships, or large-scale brand activations.
- Experience negotiating or managing talent, creator, or influencer partnerships.
- Experience contributing to business development, agency marketing, or thought leadership initiatives.
- Familiarity with measurement tools and analytics used to evaluate communications and campaign performance.
Responsibilities
- Serve as a trusted advisor to clients, providing strategic counsel and leading day-to-day communications programs that align with business objectives and brand priorities.
- Lead the development and execution of integrated sports and entertainment campaigns, talent partnerships, and cultural activations that create meaningful audience engagement and measurable business impact.
- Develop earned media strategies, oversee media outreach, and cultivate relationships with journalists, talent representatives, influencers, and industry partners to maximize campaign visibility and impact.
- Oversee multiple client programs simultaneously, managing timelines, budgets, deliverables, and cross-functional collaboration to ensure exceptional client service and operational excellence.
- Monitor trends across sports, entertainment, media, and culture to identify emerging opportunities, inform client strategies, and bring fresh, innovative ideas to every engagement.
- Lead, mentor, and develop junior team members while fostering a collaborative environment where people can learn, grow, and do their best work.
- Support new business opportunities, contribute to agency thought leadership, and help strengthen Zeno's Sports & Entertainment capabilities through innovation, collaboration, and knowledge sharing.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Prescription plans
- Short-term disability
- Long-term disability
- Paid subscription to Headspace
- Access to mental health providers and other services through a best-in-class employee assistance program
- Generous vacation
- Paid holidays
- Self-care time
- 401(k) plan
- Pretax flexible spending accounts
- Tuition assistance
- Life insurance
- Free access to a certified financial coach
- Monthly allowance for ZenoFit program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
