Director, Special Events

Gwinnett Stripers•Lawrenceville, GA

3d•Onsite

About The Position

The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, are seeking a driven, relationship-focused leader to head the execution, sales, and marketing of special events at Gwinnett Field. This role is responsible for growing non-baseball event revenue such as concerts, holiday events, conferences, weddings, company parties, and new signature public events, while also supporting event elements around Stripers games. The majority of this role's time is spent on hands-on event execution across the ballpark's 280+ dark days, paired with a real outbound sales mandate as the Director will proactively build a pipeline of new business, not simply manage inbound requests, and will be expected to exceed monthly and yearly revenue targets. Success requires personal drive, sharp relationship-building instincts, and comfort operating in a fast-paced, all-hands environment.

Requirements

Proven outbound sales experience with a track record of hitting or exceeding revenue targets
Excellent interpersonal and communication skills; ability to manage multiple priorities in a fast-paced environment
Strong computer skills, including MS Office and TripleSeat
Ability to work holidays, evenings, and weekends
2–4 years of related experience in venue operations, event sales, or event marketing, with working knowledge of local and regional markets
Bachelor's degree in business, hospitality/facility/sport management, or a related field
Ability to learn video board and sound equipment basics

Responsibilities

Serve as the primary on-site contact for special events, including holiday events, concerts, conferences, and other facility rentals
Own events end-to-end: walkthroughs, rate and contract negotiations, pre-event planning, food and beverage coordination, staffing, load-in/out, execution, and post-event settlement
Lead internal and external meetings, including client/vendor walkthroughs and tours, menu reviews, department meetings, and pre-shift meetings
Schedule internal staffing and coordinate third-party vendors for event set-up, teardown, and execution
Work with the stadium concessionaire on menu creation and customization, and catering/staffing needs for all events
Provide superior customer service before, during, and after every event
Compile and distribute event information accurately and on schedule
Prepare post-event notes following every event
Prepare reports for the Assistant General Manager, including proformas, special event revenue reports, profit and loss statements, and departmental projections
Track event payments received and ensure all related invoices are managed
Support select game-day needs as needed
Proactively drive new business through outbound sales calls, presentations, trade shows, and client prospecting, with clear accountability to monthly and yearly revenue targets
Build and manage a sales pipeline for event space rentals, corporate events, and non-baseball programming
Create leads and cultivate long-term relationships across the event planning, production, and promotion communities, including the CVB, City/County officials, and the local Sports Commission
Partner with other departments to identify and develop new special-event revenue opportunities, both standalone and tied to existing Stripers properties
Work with the marketing team to create "events within events" that drive fan engagement and incremental revenue during Stripers games
Implement the marketing plan and strategy for outside events, including maintaining event-related content on the facility website, social media, and marketing materials
Partner with the creative team to develop marketing materials for print, digital, and trade show use that showcase Gwinnett Field's event capabilities