Director, Social

WPP Media•Los Angeles, NY

7d•Hybrid

About The Position

The Director, Paid Social is a key leadership role responsible for driving strategic excellence, operational rigor, and commercial growth across the agency's Paid Social discipline. Leading a team of 22 multi-tiered personnel across onshore and offshore hubs, the Director ensures seamless campaign activation, flawless platform governance, and high-impact media strategies aligned with client business objectives and ROI targets. As a senior leader, you will maintain executive stakeholder relationships, oversee campaign signoffs, champion channel innovation, and cultivate an empathetic, high-performing team culture. You will serve as the primary point of strategic escalation, manage financial/resourcing health, and drive adoption of emerging social platforms and betas.

Requirements

8+ years in Paid Social media activation; 3+ years leading teams of 20+ members (onshore and offshore).
Deep command of Meta, Google/YouTube, LinkedIn, X, and TikTok, alongside media automation (MAT) and QA frameworks.
Proven track record in executive stakeholder management, platform partner relations, and senior issue escalation.
Strong capability in staffing allocation, scope management, invoicing, and agency financial protocols.

Responsibilities

Direct, mentor, and progress a 22-person onshore/offshore team through structured onboarding, continuous training, and robust holiday/backfill coverage.
Drive an inclusive, high-performing culture by managing quarterly check-ins, individual growth plans, and promotion readiness across all career levels.
Provide Director-level signoff on all media recommendations, campaign testing plans, and client reports to guarantee campaign ROI and actionable strategic insights.
Enforce strict QA processes and 100% team adoption of MAT and data integrity standards, ensuring any flagged compliance issues are resolved within 3 working days.
Cultivate trusted, strategic relationships with senior client executives and key platform leads (Meta, Google, X, LinkedIn).
Serve as the primary senior escalation point for critical account friction, brand safety concerns, and executive leadership alignment.
Oversee team staffing allocations, recruitment pipelines, interview loops, and workload balancing to maintain optimal resource utilization.
Ensure 100% on-time completion of team timesheets, client scope management, invoicing, and financial procedures (MSCS).
Drive client expansion by identifying new product opportunities, executing platform feature betas, and pitching tactical testing framework.
Spearhead at least one central agency workstream (e.g., Channel Ops or onboarding) and publish internal POVs on market trends as a Subject Matter Expert.