Director, Social

Known•New York, NY

8d•$140,000 - $155,000

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. As Director, Social, you will lead a group of paid social team members in best-in-class campaign management, paid social strategy creation and implementation, tracking performance against goals, and adherence to deadlines and best practices. You will be responsible for your team’s communication of performance both internally to teams at Known as well as externally to clients. You will work collaboratively with other internal teams and vendors, including Analytics, Data Scientists, Media Strategy, and platform reps to continually push the envelope on innovative Paid Social activation and measurement.

Requirements

A degree from a well-regarded college or university. STEM degrees are preferred.
8+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
4+ years of experience managing direct reports; experience managing large teams is a plus
A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Organic Social, etc
Fluency with analytics, attribution and measurement systems
Experience running B2B campaigns on social channels such as LinkedIn and Meta
Experience contributing to new business pitches, while showcasing an agency’s differentiators and core value proposition
Experience auditing a clients social channels
Broad range of experience managing paid social across every level of the marketing funnel and a variety of verticals
Understanding of the basic stats and math that inform smart media buying
Superb communication and presentation skills
Comfort going in-platform to pull analyses when necessary
In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn etc.
Expertise designing high performance Social campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations.
An ability to delegate tasks to small and junior teams
Highly collaborative nature
A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work

Nice To Haves

Experience multi-tasking in a fast-paced environment is a plus
Experience working directly with data scientists is a plus

Responsibilities

Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
Build strong relationships with platform reps and identify partner vendors for future collaboration
Manage and develop direct reports and be responsible for complete team development
Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
Manage achievement of KPIs and deadlines
Understand the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
Communicate how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs in the context of black-box algorithms in different social channels
Build analyses, stories, and presentations for client media plans and reports
Develop POVs on key paid social landscape updates, showcasing your abilities to share proactive thought leadership with Known teams and clients