Director, Social Media

National Multiple Sclerosis Society • Denver, CO

1d • $90,000 - $110,000 • Remote

About The Position

The Director, Social Media leads the development and implementation of the Society’s social media strategies and is responsible for achieving social media channel goals, including growing audience, online community engagement, and fundraising. This position leads a team to create engaging content, manage organic and paid social media campaigns, analyze performance, and optimize efforts. The position aligns the social media program with broader organizational objectives and collaborates with stakeholders Society-wide. This position demands strategic thinking, leadership, and expertise building high performing social media programs.

Requirements

• 6+ years of social media management experience, including leadership roles with people management and mentorship responsibilities
• Deep understanding of social media marketing and expertise leading development and execution of strategies across established and emerging platforms.
• Must have expertise with Facebook, Instagram, LinkedIn, Reddit, TikTok, YouTube, and X
• Strong strategic thinking and planning skills with experience creating and leading execution of integrated multi-channel plans and campaigns
• Excellent communication and interpersonal skills
• Ability to develop engaging and compelling content that resonates with the target audience
• Ability to track performance, analyze social media data, identify areas for improvement, and put insights into action
• Experience managing social media advertising budgets
• Ongoing learning of the latest trends with the ability to adapt strategies accordingly
• Familiarity with tools for project management, scheduling, analytics, and content creation, particularly Asana, SproutSocial, and Google Analytics

Nice To Haves

• A cover letter is a required component of this application. Please include a letter that details how your experience aligns with the position's requirements and your interest in this role.

Responsibilities

• Serve as the Society’s social media subject matter expert
• Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
• Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
• Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
• Lead the research, strategy and execution of expansion into new social media platforms
• Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
• Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide
• Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
• Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
• Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts
• Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact
• Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms
• Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate
• Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts
• Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members

Benefits

• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including: Medical
• Dental
• Vision
• Flex Spending Accounts
• Life Insurance
• Disability Coverage
• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed