Director, Social Media

Collectors•US CA, CA

2d•$139,000 - $225,000•Remote

About The Position

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France. As part of our interview process, we request that candidates have their cameras on during video interviews. This helps foster meaningful conversation and allows us to create an experience that closely resembles our standard working environment. Certain interview steps may take place by phone. For remote roles, and at our discretion, candidates may be asked to participate in an on-site interview as part of the final stages of the process. We understand there may be occasional circumstances requiring accommodation and are happy to discuss them as needed. Your recruiter will be able to clarify expectations and answer any questions you have. Overview We are seeking a bold, strategic, and culturally fluent Director of Social Media to lead the evolution of our social presence into a best-in-class brand and community engine. This role will own the vision, strategy, and execution across all social platforms—transforming how we engage audiences, tell stories, build community, and drive brand relevance in an increasingly dynamic digital landscape. As the leader of Social Media, you will be responsible for significantly elevating our social strategy, expanding our presence across emerging and high-growth platforms, and creating a more modern, engaging, and community-centric approach to social engagement. You will oversee platform strategy, content programming, community engagement, social operations, and measurement—while partnering closely with Creative, Content, Brand, Communications, Customer Experience, and Growth teams to ensure social is fully integrated into the broader marketing ecosystem. This is a highly visible leadership role for someone who deeply understands internet culture, audience behavior, platform evolution, and storytelling—and who can translate those insights into scalable strategies that drive meaningful engagement, affinity, and business impact.

Requirements

10+ years of experience in Social Media, Digital Marketing, Brand Marketing, or related fields, including leadership and people management experience.
Proven success building and scaling social media programs for consumer-facing or high-growth brands in fast-paced environments.
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, X, YouTube, Reddit, Discord, and emerging channels, with strong understanding of platform strategy and audience engagement.
Strong grasp of emerging platforms, internet trends, creator ecosystems, influencer partnerships, and evolving consumer behaviors.
Exceptional storyteller with ability to translate brand strategy into compelling, platform-native content experiences and social storytelling best practices.
Experience leading community engagement strategies, reactive social operations, and audience interaction programs at scale.
Data-driven and analytically minded, with demonstrated success using social insights, performance analytics, listening tools, and community management platforms to drive strategy and business impact.
Proven cross-functional leader with strong collaboration across Creative, Content, Brand, Communications, and Customer Experience teams; executive presence with ability to influence stakeholders at all levels.
Bachelor’s degree required

Nice To Haves

advanced degree or relevant certifications a plus

Responsibilities

Own and Evolve the Social Media Vision & Strategy: Define and lead the overarching social media strategy across all platforms, transforming social from a publishing function into a community-driven growth engine aligned to brand, marketing, and business objectives.
Establish clear channel strategies, audience segmentation approaches, platform goals, and success metrics across owned social properties.
Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation.
Elevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences.
Lead Community Engagement & Audience Experience: Oversee proactive and reactive community engagement across all social channels, establishing best practices for moderation, response strategies, escalation management, and social care while fostering authentic audience connection, brand affinity, and customer trust.
Build a High-Performing Social Media Organization: Lead, mentor, and scale a high-performing social media team while creating strong operational workflows, performance expectations, and a culture centered around creativity, experimentation, accountability, collaboration, and continuous learning.
Partner with agencies, creators, influencers, and platform partners to extend capabilities and accelerate growth.
Drive Measurement, Insights & Performance Optimization: Establish a modern social measurement framework focused on engagement, audience growth, sentiment, community health, brand impact, and conversion contribution.
Translate insights into actionable recommendations through reporting, dashboards, social listening, trend monitoring, and competitive analysis to continuously optimize strategy and identify growth opportunities.