Director, SMB Sales

OpenLoop Health

About The Position

OpenLoop is seeking a Director of SMB Sales to own the operators and founders building businesses that require a partner who moves at their speed. This role focuses on two fast-growing segments: multi-location brick and mortar operators scaling past their first site, and early-stage creator-led brands. The Director will be responsible for building an outbound sales motion, establishing qualification standards, and ensuring a smooth handoff to activation. This is a build role where the individual will inherit a team and have the authority to shape it. The position requires a strategic approach to targeting, messaging, sequencing, and account planning, with a focus on driving revenue and ensuring partners go live and produce patients efficiently.

Requirements

7-plus years in sales with 3-plus years leading a sales team, including a team responsible for generating its own pipeline.
Experience building an outbound motion from scratch (targeting, messaging, sequencing, and account plan).
Credibility with SMB owner-operators and founders, demonstrating decisiveness and a clear path.
Experience selling into multi-stakeholder organizations where the decision-maker is not the signer.
Fluency with creator, influencer-led, and PLG-driven businesses, and understanding how an early-stage operator buys.
Experience taking over an existing team, forming a fast and accurate read, and acting on it.
Fluency in pipeline math and ability to identify when a target is not supported by inputs.
Ability to operate well with incomplete data and communicate limitations.

Responsibilities

Own OpenLoop's SMB book end to end, with multi-location operators and early-stage creator brands as the two priority growth segments.
Build the outbound motion: targeting, messaging, sequencing, and the account plan for a multi-stakeholder buyer.
Lead, coach, and develop the team, with authority over composition and headcount as pipeline supports it.
Build the qualification standard that separates SMB from single-location inbound and from mid-market, and make it repeatable enough that a new hire can run it.
Own speed to first touch on the inbound that routes to your segment.
Partner with Marketing on ABM, events, and gifting as the primary demand sources here, and tell them with evidence when targeting or volume is the constraint.
Hold the routing boundary in both directions, with Inside Sales below and mid-market and enterprise above, and propose changes to it once you have data.
Own the handoff standard to onboarding and activation, and be accountable for first twelve months' revenue from the accounts your team closes.
Drive Launchpad attach as the fastest path to getting partners live and producing patients.
Build the scorecard for a segment that does not have one yet, and report the constraint honestly, whether it is targeting, pipeline volume, or rep performance.
Other duties as assigned.