Director - Single-Family Marketing

Fannie Mae • Reston, DC

1d • $155,000 - $209,000 • Hybrid

About The Position

Fannie Mae is seeking a strategic marketing and business leader to lead the Single-Family marketing relationship and team. Reporting to the Head of Segment Marketing, the Director translates business priorities into integrated strategies that strengthen customer engagement, accelerate product and platform adoption, advance enterprise priorities, and deliver measurable outcomes. The role partners with the EVP and Head of Single-Family, the Single-Family Leadership Team, product, sales, and servicing leaders, and cross-functional marketing teams across demand generation, content, communications, events, digital, creative, and brand.

The Director serves as the connection between the Single-Family business and Marketing, ensuring marketing investments support strategic priorities, strengthen customer relationships, drive adoption of key initiatives, and deliver measurable value to customers and the enterprise. The role leads the Single-Family marketing strategy, portfolio, planning, and budget; aligns resources with business priorities; and builds collaboration and capability across a matrixed organization. The Director leads and develops four direct reports.

The position is generally expected to work onsite regularly at a designated office; the in-office cadence is determined by the manager. The hiring range is $155,000 to $209,000. The position is eligible to participate in a Fannie Mae incentive program and includes access to a broad benefits package covering health, life, voluntary lifestyle, and other benefits and perks.

Requirements

• At least 8 years of experience in a marketing leadership role, with significant experience in marketing, business strategy, customer engagement, communications, business development, and consulting.
• Experience in financial services, housing finance, mortgage, banking, fintech, or a related industry.
• Experience managing teams and developing talent.
• Experience translating business objectives into actionable, integrated marketing strategies and programs.
• Experience aligning marketing strategy with enterprise growth and customer objectives.
• Experience working in a matrixed environment and driving outcomes through influence.
• Strong executive presence and extensive experience presenting strategies, results, and recommendations to senior leaders.
• Strong written and verbal communication skills.
• Bachelor's degree or equivalent experience.
• Curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how work is done.

Nice To Haves

• Experience working directly with executive leadership teams.
• Experience managing marketing portfolios, prioritization frameworks, and operating plans.
• Experience leading organizational change and transformation initiatives.
• Data-driven decision-making and performance measurement experience.
• Master's degree.

Responsibilities

• Serve as the primary marketing advisor to Single-Family leadership and represent Marketing in business planning and governance.
• Lead the annual Single-Family marketing strategy, plan, and budget.
• Translate business objectives and customer insights into measurable marketing priorities, growth opportunities, and market strategies.
• Align marketing resources with high-priority business initiatives and enterprise objectives.
• Lead integrated marketing plans that support customer engagement, awareness, adoption, education, and business growth.
• Partner with product, platform, policy, servicing, and sales teams to support strategic initiatives and customer adoption.
• Connect marketing investments to business objectives and customer outcomes, and help position Fannie Mae as a trusted partner in the housing finance ecosystem.
• Oversee prioritization, planning, and execution of the Single-Family marketing portfolio.
• Manage competing business demands, capacity constraints, and investment decisions; establish priorities and tradeoffs to maximize business impact.
• Ensure alignment between business objectives, customer needs, and marketing execution.
• Lead governance and planning processes that support transparency, focus, and accountability.
• Coordinate marketing across teams and disciplines, build stakeholder alignment, and mobilize cross-functional teams to deliver integrated customer experiences.
• Foster collaboration between Segment Marketing and marketing centers of excellence, balancing strategic thinking with operational execution.
• Lead, coach, mentor, and provide performance feedback to four direct reports; build accountability, collaboration, and continuous improvement while developing future marketing leaders.
• Champion innovative marketing approaches that strengthen organizational capability and improve business results.

Benefits

• Eligible to participate in a Fannie Mae incentive program, subject to its terms.
• Broad benefits package including health, life, voluntary lifestyle, and other benefits and perks intended to support physical, mental, emotional, and financial well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Director