Director, Shopper Marketing - Convenience Retail

Coca-Cola•Atlanta, GA

1d•Onsite

About The Position

The Coca-Cola Company is looking for a Director, Shopper Marketing within our Advanced Hydration category to join our team. This action-packed role involves supporting key customers by building innovative shopper marketing strategies and plans that deliver results and create positive, long-lasting relationships with advanced hydration shoppers. As the mastermind behind strategies that drive brand marketing goals across all stages of the path-to-purchase and consumer journey, you'll influence change in shopper purchasing behavior through top retail customers, their shopper segments, and enterprise initiatives. This role requires a deep understanding of shopper behaviors, insights, and trends, and fluency in various retail media platforms with comprehensive experience running retail media campaigns with partners. This position is a critical part of the core customer team, requiring close collaboration with Sales, Corporate Marketing, Field Marketing, and Commercial Teams to develop impactful strategies and tools that maximize results and create a memorable shopper experience and affinity for BODYARMOR, POWERADE, smartwater, and vitaminwater brands.

Requirements

Bachelor’s Degree Required
Minimum 8+ Years Experience in Shopper Marketing or related discipline.
Expert knowledge & fluency for retail media network partners
Residence within the Plano, TX or Atlanta, GA area is required
Passionate about Shopper Marketing
High energy & positive disposition
Self-starter and proactive
Ability to adapt, work effectively efficiently in a decentralized, fast, complex environment.
Excellent written and verbal communication skills
Strong stewardship traits
Retail Expertise
Strong Relationship Management
Solution based mentality
Professional level proficiency with the Microsoft Office suite of products including PowerPoint, Excel, Word.
Position requires travel as necessary (25%) by car and plane, including both local and neighboring geographic territories.
Position requires in-person attendance at all company & business critical meetings.
Must hold and maintain a valid driver's license and be able to drive long distances.
Motor Vehicle Records must satisfy Company standards per Driving Policy.
All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Account Management
Business Development
Business Insights
Communication
Consultative Sales Management
Customer Relationship Management (CRM)
Customer Service Management
Decision Making
Leadership
Marketing
National Account Sales
Negotiation
Pitch Presentations
Results-Oriented
Sales Forecasting
Sales Management
Sales Process

Responsibilities

Be the marketing lead & counterpart to the respective Customer Team/Retailer by collaborating and building effective Shopper Marketing plans that will result in meeting or exceeding our retailer business goals.
Lead & collaborate with the Customer Marketing VP, Director of Shopper Strategy, Category Management Department, on the development of the foundational retailer marketing strategy, tactical implementation, and optimizations that will deliver on our sales & marketing goals.
Design & execute comprehensive, annualized shopper marketing plans for the U.S. domestic market in scope that deliver on our Channel, Retailer and Brand Marketing objectives.
Responsible for managing the project life cycle for all Retailer Shopper Marketing programs from a to z; including but not limited to Initiation, Planning, Execution, Monitoring, Controlling, Analysis & Reporting.
Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items.
Directly manage a working budget of ~$2M+ dollars with real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.
Directly manage the media agency and push for performance updates, real time optimizations and high performing campaigns.
Be the subject matter expert to the company on your respective channels, retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all Advanced Hydration entities follow said policies.
Build & foster genuine relationships with key retailer counterparts and stakeholders that result in creating synergy, new opportunities to accelerate our business goals, identifying & developing novel programming/tactics to activate at top customers.
Organize and steward joint planning for shopper marketing programs by engaging directly with the Corporate Marketing, Field Marketing & Commercial teams by collaborating on strategic pivots, national/ divisional/regional opportunities, that will vary by geography but will result in generating favorable results that deliver on our overall retailer & business goals.
Ensure there is seamless execution of shopper programs/tactics across the organization and externally by exemplifying exceptional skills expressed through verbal/written communication, presentation materials as well as providing necessary best-in-class toolkit items that enable the field teams to activate effectively.
Manage all Shopper Marketing communication with key stakeholders, both internally and externally, ensuring all relevant teams have the information and buy-in needed for success; this includes but is not limited to Corporate Marketing, Commercialization, Field/Sales Marketing, Retailer counterparts, and Executive Leadership.
Accountable for real-time marketing & shopper metric performance audits & a full post-program analysis on all programming resulting in a report that identifies insights, learnings, best practices, and optimizations that can be applied to improving the long-term growth of the retailer and shopper marketing/brand strategy.