Director, Shopper Marketing

PROMOTION IN MOTION INC • Park Ridge, NJ

1d • $190,000 - $220,000 • Onsite

About The Position

PIM Brands is seeking a Director of Shopper Marketing to join their Sales Department at their Headquarters in Park Ridge, New Jersey. This role will lead the development and execution of shopper-centric marketing strategies to drive brand growth, category leadership, and in-store conversion across various retail channels. The position bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey. The ideal candidate will have a passion for brands, retail, and the evolving shopper landscape, and will be comfortable in a fast-paced, entrepreneurial environment.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 8–12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
• Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
• Strong analytical skills with experience using syndicated and shopper data
• Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
• Excellent leadership, communication, and cross-functional collaboration skills
• Experience managing agencies and external partners
• Highly commercial mindset with strong connection to Sales and revenue growth
• Creative thinker with the ability to translate insights into compelling shopper activations
• Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment
• Passion for brands, retail, and the evolving shopper landscape

Responsibilities

• Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives.
• Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce.
• Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics.
• Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion.
• Lead the development of in-store merchandising, displays, seasonal programs, and promotional campaigns.
• Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels.
• Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities.
• Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments.
• Translate insights into actionable recommendations for both internal stakeholders and retail partners.
• Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging.
• Partner with Sales to align shopper programs with customer strategies and joint business planning.
• Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence.
• Manage shopper marketing budgets and trade-related investments to maximize return.
• Optimize allocation across customers, channels, and programs.
• Build, mentor, and lead a high-performing shopper marketing team.
• Foster a culture of agility, accountability, and data-driven decision-making.

Benefits

• Comprehensive benefits package, EFFECTIVE DAY 1, Including medical, dental, vision, disability, insurance plans and much more
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement
• 401(k) plan match
• Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Director