Director of Shopper Marketing

RYZE

2d

About The Position

RYZE is entering national retail, and the gap between a great product getting listed and a great product getting sold is shopper marketing. This role owns what happens at the shelf and in the digital aisle after a product is listed. The Director of Retail and Shopper Marketing is how RYZE wins on shelf and in the moments right before the purchase. This role builds the programs that convert awareness into trial, and trial into loyalty, making RYZE the obvious choice in the aisle. The approach to shopper marketing at an emerging brand is different from a major CPG company; it requires sharper strategy, smarter retailer integration, and a resonant brand experience at the point of purchase. This role sits at the intersection of brand, sales, and retail execution, architecting how RYZE shows up at retail: on shelf, in the digital aisle, and in every customer-specific program.

Requirements

• 8+ years of progressive experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing.
• Experience developing and executing shopper marketing programs that drove retail growth, strengthened retailer partnerships, and delivered measurable business results.
• Experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels.
• Ability to translate consumer and shopper insights into programs that drive trial, velocity, and loyalty.
• Comfort using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and make informed recommendations.
• Ability to use data to identify opportunities, improve programs, and support better business decisions.
• Fluency in retailer media networks such as Walmart Connect, Target Roundel, Kroger Precision Marketing, and Instacart Ads.

Responsibilities

• Develop the annual shopper marketing strategy and calendar by channel, customer, and season.
• Allocate trade and shopper dollars to maximize trial, drive repeat, and build loyalty.
• Set and enforce standards for RYZE's retail presence across all touchpoints.
• Build programs that connect brand investment to in-store execution and deliver measurable ROAS, integrating retailer media into the full shopper journey.
• Own the tools that build presence on shelf, including displays, POS, shippers, secondary placements, and branded fixtures, ensuring RYZE shows up with clarity and conviction.
• Build tailored programs for key retail partners that integrate RYZE's brand priorities with their retailer initiatives, working with buyers and understanding their planning timelines.
• Manage the shopper marketing budget with discipline, distinguishing between trade spending that builds brand equity and that which only buys temporary velocity.
• Build measurement frameworks, track ROI across vehicles, and make decisions about investment and withdrawal.
• Manage a small but growing team and external agency partners, setting high standards for execution quality, building a culture of accountability and ownership, and developing team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed