Director, Shopper and Customer Insights

Mondelēz International•East Hanover, NJ

5d•$142,700 - $235,455•Remote

About The Position

As a key partner to the respective Business Team, you will support our growth strategies. You will achieve this by converting consumer/shopper knowledge and in-depth market understanding into business implications and recommendations. You will drive growth and business results by embedding people-centric insights and actions into the organization. How you will contribute You will: Identify and articulate key consumer, shopper and market issues and opportunities for the assigned Category providing business recommendations. Ensure decisions are made against a background of fundamental Category / consumer / shopper / customer knowledge and insight. Be the consumer advocate in the Category/Brand Team ensuring that the consumer/shopper is at the center of the Category strategies . Support business decision by leveraging insights developed by country and platform teams. Ensure that optimal and creative research solutions (including qualitative, quantitative).

Requirements

Bachelor's degree in Marketing, Business, Economics, Psychology, or a related field; MBA or advanced degree preferred.
12+ years of progressive experience in shopper insights, customer insights, category management, or commercial strategy within the CPG/FMCG industry.
Strong presentation skills, can quickly build credibility with customers; proven external relationship management
Proven experience managing managers — not just individual contributors — and developing high-performing insight professionals.
Proven track record of leading global or multi-market insight functions and influencing senior commercial decisions at VP/GM level and above.
Deep expertise in syndicated data platforms (e.g., NielsenIQ, Circana), shopper panel data, and retail analytics — with the ability to evaluate and commission advanced analytics rather than execute them hands-on.
Strong command of both quantitative and qualitative research methodologies.
Experience partnering directly with major global and regional retailers at a strategic level.

Nice To Haves

Experience overseeing teams that use advanced analytics, data visualization tools (e.g., Tableau), and AI/ML-driven insight platforms.
Familiarity with e-commerce and digital shelf analytics
Exposure to revenue growth management, trade promotion optimization, or pricing analytics.
Multilingual capability or significant experience working across multiple regions (North America, Europe, AMEA, Latin America).

Responsibilities

Define and own the global shopper and customer insights agenda, ensuring it is tightly linked to the company's growth priorities and brand strategies.
Develop forward-looking perspectives on shopper behavior, path-to-purchase trends, channel dynamics, and emerging retail models (e-commerce, quick commerce, omnichannel).
Serve as the enterprise authority on "who buys, why, where, and how," connecting shopper understanding to category, brand, and commercial decision-making.
Own the governance and evolution of the shopper/trip mission segmentation framework, ensuring it remains current, analytically robust, and consistently adopted across markets and teams.
Lead the development of customer-specific insight platforms that strengthen joint business planning (JBP) and category management partnerships with key retailers at a strategic level.
Identify capabilities for white-space opportunities by channel, retailer, and region to inform portfolio, pricing, and promotional strategies.
Monitor and interpret globally-prioritized retailer strategies, competitive shelf dynamics, and macro-retail trends to provide early-warning signals and growth recommendations to senior leadership.
Partner with BU Shopper Insights community to commission and govern primary research programs (e.g., shopper intercepts, panel analytics, path-to-purchase studies, occasion mapping), setting the standards and practices for best in class solutions.
Evaluate and approve new data sources, tools, and technologies (e.g., retail media data, loyalty-card analytics, AI-driven behavioral modelling) to continuously sharpen insight quality — without requiring personal hands-on tool proficiency.
Partner with Global Sales CoE, VP-level and GM-level leaders across Brand Marketing, Category Development, Revenue Growth Management, Sales, and Supply Chain to embed shopper and customer insights into enterprise planning processes (annual operating plans, innovation stage-gates, strategic JBPs).
Collaborate with regional and local insight teams to ensure global frameworks are adapted effectively to local market realities.
Act as a key contributor to innovation pipelines by surfacing unmet shopper needs and occasion-based opportunities.
Represent the company's shopper expertise in executive forums, industry conferences, and senior-level customer engagements.
Present compelling, story-driven insight narratives to senior leadership, cross-functional partners, and external customers.
Translate data into clear "so whats" and actionable recommendations that drive measurable business outcomes.