Director, SEO

Adelphi Group•New York, NY

1d•$150,000 - $160,000•Hybrid

About The Position

The Director, SEO serves as the primary day-to-day client contact for assigned business and uses deep knowledge of the client’s vertical to manage accounts and develop and execute SEO programs that address strategic objectives. The role leads the development of strong SEO teams and the execution of high-quality SEO programs. It is accountable for program performance and client goals, client and partner relationships, team development, and operational excellence. The position also contributes to enterprise-level strategy, business development, marketing, and testing initiatives. The role requires at least a bachelor’s degree or related work experience and 8 or more years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics, including experience in a previous SEO role. The position is expected to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager. The stated salary range is $150,000–$160,000.

Requirements

Bachelor’s degree or related work experience.
At least 8 years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics.
Experience in a previous SEO role.
Ability to judge and quantify the results of SEO efforts for clients, describe their impact, compare results with client needs, and translate data into a story.
Proven ability to collaborate with, influence, and represent company philosophies and expertise to external parties, including clients and partner agencies.
Enthusiasm for the craft and a desire to continually learn about the latest developments.
Experience growing, managing, and inspiring teams; strong leadership and administrative skills; and ability to foster an environment that enables action.
Strong interpersonal skills, clear communication, and a positive attitude.
Solid organizational skills, attention to detail, and accuracy when working with numbers.
Proficiency with online analytics platforms such as Google Analytics, Adobe Analytics, Google Search Console, and Bing Webmaster Tools, and SEO tools such as BrightEdge, Lumar, Semrush, Ahrefs, and Similarweb.
Proficiency in Microsoft Office.

Nice To Haves

SEM experience.
Experience with search platforms such as Google Ads and Google Trends.
Analytics and computer programming skills, such as HTML, CSS, JavaScript, Python, or R.
Knowledge of Asana or other project management platforms.

Responsibilities

Participate in strategic SEO planning and execution.
Develop a deep understanding of client businesses and how SEO programs support their business goals.
Ensure SEO best practices are applied across accounts.
Be accountable for SEO program performance and achievement of client goals.
Present and sell strategies and recommendations to clients.
Provide thought leadership on the evolving SEO landscape.
Identify additional opportunities and partner with the VP/SVP to upsell and cross-sell to clients.
Serve as a relationship liaison among clients, partner agencies, and the SEO practice, ensuring SEO is included in key initiatives early and often.
Develop client and partner-agency presentations alongside the VP/SVP and contribute to enterprise-level strategy.
Improve productivity with a consistent focus on operational excellence.
Support external business development and marketing initiatives, including sales pitches and case studies.
Set expectations, provide feedback, and develop the team.
Cascade agency updates to keep the team informed.
Partner with the team on test-and-learn opportunities.
Ensure the team receives the tools and training needed to excel.