Director/Senior Manager, Social Media

Cvent•Tysons, VA

19d

About The Position

Cvent is seeking a visionary yet hands-on Director/Senior Manager, Social Media to build, scale, and reinvent how our brand shows up across the social landscape. In this role, you will be the architect and primary driver of Cvent's organic social strategy—creating breakthrough content, elevating our executive and employee voices, and shaping how millions understand and engage with our brand. This is a rare opportunity to redefine the social voice for a global B2B technology leader in a category undergoing rapid change. You will lead Cvent's strategy across our brand-owned channels (LinkedIn, Instagram, Threads, TikTok, Facebook, X, and whatever comes next). You will also streamline and consolidate our broader social footprint across acquired brands and old and/or emerging platforms. Most importantly, you will push the boundaries of what B2B social can be, driving culture and customer-focused storytelling, bold experimentation, and an AI-first approach to creative at scale. You'll manage a core social media team based in our India HQ, collaborate across a world-class global marketing organization, and—in the near term—serve as the primary U.S.-based executor and owner of Cvent's social presence. This role combines strategic leadership and communication, creative vision, operational excellence, and proactive, hands-on production. If you're inspired by what the world's most admired global brands are doing on social and have a passion for driving impact through organic and earned influencer (internal/external) content, this role is for you.

Requirements

12-15+ years of experience in social media, digital marketing, or brand communications for modern, global brands (B2B experience strongly preferred).
Proven ability to distill complex marketing plans, individual/team requests, vertical-oriented messaging, and corporate-level themes into a compelling social strategy and engaging content.
A track record of transforming social channels into brand, engagement, and thought leadership engines.
Deep fluency in platform best practices across LinkedIn, TikTok, Instagram, YouTube, X, Facebook, and emerging channels.
Demonstrated experience using AI tools to scale content creation, editing, analysis, brand consistency and workflow efficiency.
History of building and managing global teams while remaining a hands-on content creator and operator.
Strong storytelling instincts and a creative point of view that cuts through noise.
Proven ability to blend analytical rigor with imaginative ideas.
Comfort experimenting with new formats, cultural trends, and earned/owned influencer strategies.
Experience developing and managing successful executive visibility strategies or employee advocacy programs.
Inspirational leader capable of elevating teams, cross-functional partners, and agency collaborators.
Operational discipline to scale processes, governance, and systems as the program grows.
Comfortable debating social ideas and empowering stakeholders with compelling alternate options when brand-owned social channels may not be the right fit.
Executive presence and communication skills to influence at the highest levels of the organization.