Director/Senior Director, Beverage Sales & Business Development

Multi-Color Corporation Recruiting•St. Louis, MO

6d•Remote

About The Position

As the leader of the beverage segments sales & business development efforts, you will own the long term vision, strategy & results for setting an organized approach at serving our small to mid-tier customers, helping them grow within their desired market segments while also winning new & profitable business for the organization through true business development hunting efforts. We are seeking a dynamic sales professional to lead a team of 6 to 10 Account Managers. This leader will drive measurable revenue growth by expanding customer relationships, accelerating opportunity development, implementing new customer centric processes that make it easier to do business, all while ensuring MCC remains or becomes the partner of choice for our valued customers.

Requirements

Bachelor’s Degree, Master’s Degree or MBA preferred
12-15 years proven work and leadership experience in label or packaging sales, CPG sales, commercial leadership and or business development (labeling or print experience preferred)
Demonstrated track record of meeting/exceeding revenue & profitability targets with strong financial acumen
Excellent communication and strategic negotiation skills

Nice To Haves

labeling or print experience preferred

Responsibilities

Own the long‑term vision, growth strategy, and execution for the Beverage segment, delivering sustainable revenue and profitability through disciplined account strategy, pipeline health, and new customer acquisition. Act as the business owner for the segment, aligning priorities with MCC’s broader commercial and enterprise objectives.
Drive top‑line growth and overall business profitability by actively managing margins across customers and products. Identify and close profitability leakage through pricing discipline, mix optimization, supply model improvements, specification management, and cost‑to‑serve enhancements.
Own forecast accuracy for the Beverage segment with a “no surprises” mindset. Ensure robust pipeline management across existing and new target customers, proactively identifying, mitigating, and communicating risks and opportunities through Salesforce to support predictable performance and informed decision‑making.
Lead, coach, and develop a high‑performing team of 6–10 Account Managers. Hold the team accountable for results while actively supporting skill development in value selling, forecasting, negotiation, account planning, and customer strategy. Foster a culture of ownership, resilience, continuous learning, and results orientation.
Role model and coach best‑in‑class value selling and negotiation practices. Ensure customer proposals articulate clear, quantified value by integrating financial, operational, and strategic benefits, and by aligning cross‑functional inputs to support win‑win outcomes.
Serve as executive sponsor for key customer relationships, ensuring MCC is viewed as a strategic partner of choice. Lead the execution and cross‑functional follow‑through of Voice of Customer (VOC) action plans to improve customer experience, retention, and organic growth.
Partner closely with Operations, Supply Chain, Commercial Excellence, Marketing, Pricing, Finance, Quality, and Customer Service to align customer demand with operational execution. Drive supply‑model decisions that improve service performance, plant efficiency, and financial outcomes for both MCC and its customers.
Establish standards and expectations for Salesforce usage, including pipeline hygiene, risk and opportunity management, forecasting accuracy, and account planning. Leverage KPIs, dashboards, and performance insights to drive continuous improvement, scalability, and repeatable best practices across the team.
Lead and support complex, high‑stakes negotiations, ensuring strong commercial and contractual outcomes aligned with MCC’s financial, legal, and operational objectives. Partner with internal stakeholders to assess proposal economics, manage terms and conditions, and balance customer satisfaction with long‑term profitability.
Act as a visible leader for MCC within the beverage market by engaging with executive customers and industry forums. Anticipate market trends, competitive dynamics, and evolving customer needs, translating insights into strategies that strengthen MCC’s value proposition and long‑term growth.