Director, Search & Generative Visibility
About The Position
As Director, Search & Generative Visibility, you'll play a pivotal role within CIBC's Marketing team, reporting directly to the VP, Marketing Strategy and Client Segments. You'll lead the strategy and execution of CIBC's organic search presence across traditional search engines, AI-generated answer environments, and emerging platforms. Your expertise will help shape how millions of Canadians discover CIBC's products, services, and thought leadership—whether through Google Search, AI-powered answer engines like ChatGPT and Perplexity, or voice search experiences. You'll work in an agile operating model, collaborating with cross-functional squads to deliver impactful search and visibility outcomes. Your deep technical SEO knowledge, content strategy acumen, and forward-thinking approach will ensure CIBC remains at the forefront of search and generative visibility. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.
Requirements
- 8+ years of progressive experience in SEO, including technical, content, and off-page authority building
- Proficient with tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Moz.
- Comfortable working in iterative sprints, participating in agile ceremonies, and collaborating with cross-functional squads.
- Can translate complex technical concepts for non-technical stakeholders and influence across large, matrixed organizations.
- Experience in financial services, healthcare, or legal sectors is an asset, with familiarity in regulatory considerations such as FCAC, OSFI, and PIPEDA.
- Bring your real self to work, and you live our values - trust, teamwork, and accountability.
Nice To Haves
- You’re a search futurist. You understand the evolving landscape of search and AI discovery, bringing innovative strategies to ensure CIBC remains highly visible and authoritative.
Responsibilities
- Own and evolve CIBC's enterprise SEO strategy across all digital properties, ensuring alignment with product and segment priorities.
- Conduct and oversee technical SEO audits, site architecture reviews, crawlability assessments, and optimize Core Web Vitals.
- Develop and implement strategies for visibility within AI-generated search experiences and answer engines, optimizing content for featured snippets, voice search, and knowledge panels.
- Partner with Web, Technology, UX, Content, Paid Media, Brand, Compliance, and Legal teams to embed SEO best practices and ensure all content meets regulatory and brand standards.
- Serve as the primary relationship owner for external SEO agencies, leading governance cadences, evaluating performance, and ensuring deliverables are tailored to CIBC's needs.
- Operate effectively within CIBC's agile model, contributing to sprint planning, backlog grooming, stand-ups, and retrospectives as part of cross-functional squads.
- Monitor and report on organic search performance, build robust frameworks connecting search visibility to business outcomes, and benchmark agency performance against industry standards.
Benefits
- competitive salary
- incentive pay
- banking benefits
- a benefits program
- defined benefit pension plan
- an employee share purchase plan
- a vacation offering
- wellbeing support
- MomentMakers, our social, points-based recognition program
- Purpose Day; a paid day off dedicated for you to use to invest in your growth and development
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
