Director, Sales Strategy and Operations

My Code MediaNew York, NY
$145,000 - $160,000

About The Position

The Director, Sales Strategy & Operations is a critical role responsible for the day-to-day execution of sales effectiveness and alignment across our revenue teams. Reporting to the SVP, Revenue Operations & Planning, this individual will optimize the processes, technologies, and data that enable our Sales organization to operate at peak efficiency. The ideal candidate combines strong analytical skills with a "builder" mindset, serving as the primary business owner for our Sales tech stack and the bridge between high-level strategy and operational execution.

Requirements

  • 7–10 years of experience in sales operations, finance, or revenue strategy, ideally within the digital media industry.
  • Bachelor’s degree in business administration, finance, or a related field.
  • Advanced experience managing CRM and OMS platforms (specifically Boostr or Salesforce) and data visualization tools (e.g., Tableau).
  • Proven track record in financial analysis, forecasting, and the ability to synthesize complex data into actionable recommendations.
  • Strong verbal and visual communication skills; able to convey complex operational ideas to non-technical stakeholders.
  • Solution-oriented, highly organized, and able to prioritize multiple projects in a fast-paced environment.
  • An advocate for diversity, equity, and inclusion who embraces our core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big.

Responsibilities

  • Serve as the key business liaison and "go-to" expert for our integrated CRM and Order Management System (OMS).
  • Own revenue maintenance, data integrity, and end-to-end workflows within the CRM/OMS; partner with IT and data engineering to ensure infrastructure accuracy.
  • Build and optimize internal workflows, manage technology platforms, and implement performance dashboards to ensure a seamless transition from lead generation to deal closure.
  • Lead the charge on data hygiene, ensuring all sales data and account assignments are accurate and actionable for the finance and leadership teams.
  • Act as a strategic partner and embedded resource for Regional Sales VPs to maintain a pulse on deal movement; proactively track stage changes, budget fluctuations, and "Win/Loss" narratives to ensure the CRM reflects the real-time reality of the sales floor.
  • Partner with sales leadership to design and implement equitable sales territories, target account lists, and effective sales compensation/quota plans.
  • Develop and manage accurate, data-driven sales forecasts and pipeline reporting to anticipate future trends and inventory needs.
  • Collaborate with the SVP and sales management to identify opportunities to increase revenue, improve salesforce efficiency, and scale the business effectively.
  • Monitor marketplace dynamics and pricing changes to provide optimization recommendations for product and distribution channels.
  • Define, track, and analyze key performance indicators (KPIs) such as sales cycle length, conversion rates, and quota attainment.
  • Translate complex sales data into clear reports and dashboards (e.g., Tableau) that highlight key takeaways and drive executive decisions.
  • Develop insightful reporting toward realizing the highest revenue possible for available inventory, products, and services.
  • Support the sales department budget and develop financial models to evaluate the impact of specific strategic initiatives.
  • Collaborate with marketing, product, and finance to gather insights and align sales objectives with broader company growth strategies.
  • Based on data analysis, provide guidance to the sales team on effective selling techniques, pricing, and onboarding processes for new hires.
  • Support high-impact, cross-functional projects that improve the overall "quote-to-cash" lifecycle and sales productivity.

Benefits

  • Base Salary Range: $145,000.00 - $160,000.00
  • Annual performance-based bonus tied to individual and company milestones.
  • Invests in your benefits, physical and mental well-being, and long-term career trajectory.
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