About The Position

The Director, Sales Enablement, plays an integral role in driving frontline productivity by embedding rigorous sales practices and translating strategic initiatives into practical execution across the organization. Reporting to the VP, Business Enablement, you will lead a team of experienced professionals with the responsibility to ensure that sales tools and ways of working evolve in sync with operational needs, compliance requirements, and the organization’s strategic objectives. By integrating sales methodologies, learning and development, knowledge management, and enabling technology, you create a cohesive environment where best-in-class sales frameworks become ingrained habits. This role uniquely blends management of top-tier sales practices with AI-driven enablement, knowledge management, and data-driven coaching practices. By embedding efficient tools and training directly into workflows, the Director, Sales Enablement ensures sales teams achieve superior results within a culture of continuous improvement and risk management.

Requirements

  • Influential leadership, team leadership and cross-functional collaboration
  • Expertise in sales enablement, experience in process improvement and project management
  • Instructional design for learning and development content for sales roles
  • Strong knowledge management and sales content governance
  • Experience with enablement technology (CRM, LMS – Learning Management System, analytics, AI tools)
  • Data-driven decision-making and KPI focus
  • Understanding of risk and compliance in banking (KYC/AML/ATF)
  • Proven change management and communication skills
  • Curiosity, innovation, and operational rigor
  • Bachelor’s degree required; Master’s degree preferred
  • 8–10 years of experience in sales enablement, commercial banking, training, or operations
  • Strong track record of enterprise initiative deployment (including CRM/IT solutions)
  • Bilingual (French & English), excellent communication and stakeholder engagement skills

Responsibilities

  • Lead the integration and adoption of organization-wide sales methodologies, routines, and frameworks to enhance front-line productivity, reinforced through training and coaching.
  • Drive overarching productivity initiatives based on rigorous definition, tracking and reporting on enablement KPIs (adoption, certification, win rate, NPS, KYC quality, etc.) to drive continuous improvement across the front-line.
  • Translate strategic initiatives into practical execution with playbooks, sales content, and targeted training programs.
  • Align sales tools and framework with business needs.
  • Facilitate communication to the front-line ensuring deployment of national initiatives, products and programs are aligned with absorption capacity of the field and supported by the right tools to enable adoption.
  • Play a critical role in driving front-line productivity by ensuring the evolution of key processes (Ex. Client Relationship Management– sales , Financing, KYC) is aligned with front line needs and supported with sales practices and tools and sequenced by field absorption capacity.
  • Collaborate to design and deliver role-specific learning and development journeys for front-line staff accelerating development autonomy within role and supporting continuous skills building
  • Drive forward thinking sales practices by embedding sales technology and AI driven tools into operations front line productivity and ensure compliance.
  • Build a culture of excellence, operational discipline, and risk awareness through effective communication and change management.
  • Improve data quality and pipeline discipline through rigorous sales framework.
  • Maximize team execution capacity in a fast-paced environment by prioritizing efficiency and fostering adaptability in response to changing market demands.

Benefits

  • Flexible and competitive benefits
  • Employee Savings and Investment Plan where BDC matches part of your voluntary contributions
  • Defined Benefit Pension Plan
  • $750 wellness and health care spending account
  • Paid vacation each year
  • Five personal days
  • Sick days as necessary
  • Offices are closed from December 25 to January 1
  • Hybrid work model
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