Director, Sales Development

Equinix • Toronto, ON

5d • $218,000 - $328,000 • Onsite

About The Position

The Director, Outbound Demand Generation will define and lead Equinix’s global outbound SDR transformation strategy, building a scalable engine that increases pipeline creation, seller productivity, and revenue impact across direct and indirect routes to market. This role sits at the intersection of revenue marketing, sales development, operations, technology, data, and AI. The successful candidate will assess current capabilities, identify improvement opportunities, and execute a multi-year roadmap that modernizes outbound engagement, improves operational efficiency, strengthens measurement and attribution, and enables AI-driven innovation.

Requirements

• 12+ years of experience in B2B demand generation, revenue marketing, sales development, or go-to-market leadership roles.
• 5+ years leading large-scale SDR, BDR, or outbound demand generation organizations globally or across multiple regions.
• Proven experience leading business transformation initiatives involving people, process, technology, data, and operating model change.
• Demonstrated success increasing pipeline generation, sales productivity, funnel conversion, and revenue impact.
• Experience deploying and scaling sales engagement, automation, analytics, and AI-enabled selling technologies.
• Strong understanding of pipeline management, funnel performance, forecasting, attribution, and revenue analytics.
• Strong executive communication, stakeholder management, and influencing skills within a complex matrix organization.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Experience within technology, digital infrastructure, cloud, SaaS, or telecommunications industries.
• Experience with account-based marketing, account-based growth, partner ecosystems, or indirect routes to market.
• Experience leading global transformation programs with measurable business outcomes.
• Strategic and commercially minded transformation leader.
• Data-driven operator focused on measurable pipeline, productivity, and revenue outcomes.
• Strong collaborator who can influence across functions, regions, and senior stakeholders.
• Innovative leader with a strong bias toward AI, automation, experimentation, and continuous improvement.

Responsibilities

• Define and execute the global outbound demand generation and SDR transformation strategy, including the multi-year roadmap, operating model, and change management plan.
• Increase outbound-sourced pipeline, SDR productivity, funnel conversion, account penetration, and overall revenue impact across regions.
• Optimize segmentation, account prioritization, coverage models, qualification standards, and outbound engagement approaches to improve scalability and effectiveness.
• Establish global standards while supporting regional market requirements and ensuring consistent execution across a complex matrix organization.
• Lead and develop a global SDR leadership team and sales development organization with a culture of accountability, continuous improvement, and customer engagement.
• Design scalable onboarding, enablement, coaching, certification, and career development programs that improve ramp, productivity, and performance consistency.
• Drive workforce planning, organizational design, and talent strategies to support growth objectives.
• Own the strategic roadmap for outbound technology, automation, and AI enablement, including sales engagement, account intelligence, prospect research, conversation intelligence, coaching, workflow automation, and predictive insights.
• Partner with Marketing Operations, Revenue Operations, Data, Digital, and Technology teams to modernize the outbound technology ecosystem and improve seller productivity.
• Drive adoption, experimentation, and change management to maximize business value from approved technologies and AI-enabled workflows.
• Improve outbound data quality, lead routing, reporting, attribution, and measurement frameworks connecting activity to pipeline and revenue outcomes.
• Partner with Marketing, Sales, Revenue Operations, Data, Digital, campaign, ABM, partner, and field marketing teams to align demand generation, marketing engagement, and SDR execution.
• Influence senior stakeholders on outbound strategy, investment priorities, operational improvements, and transformation progress.
• Deliver executive business reviews covering pipeline contribution, productivity, technology adoption, performance trends, risks, and business outcomes.
• Establish governance frameworks that support sustainable operational excellence and continuous improvement.

Benefits

• Employee Assistance Program
• Health insurance
• Life insurance
• Disability insurance
• Voluntary plans
• Retirement plan
• Paid Time Off (PTO)
• Paid Holidays
• Healthcare coverage
• Optional benefit plans
• Defined Contribution Pension Plan (DCPP)
• Group Retirement Savings Plan (RRSP)
• Tax-Free Savings Plan (TSFA)
• Vacation
• Personal time
• Employee capital plan or pension (PPK)
• Private Medical Insurance (PMI)
• Life and Accident Insurance
• Annual Leaves
• Flex Wallet (flexible spending account)
• Multi-sport Card
• Lunch Pass Card
• Discount Portal
• Statutory allowances and reimbursements (remote working, corrective glasses reimbursement)
• Paid and unpaid leaves

What This Job Offers

• Job Type: Full-time
• Career Level: Director