Director, Sales Analytics

Medallia•Mclean, VA

1d•Hybrid

About The Position

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike. We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees. We empower exceptional people to create extraordinary experiences together. Bring your whole self. The Director, Sales Analytics is responsible for a dedicated team of analysts situated within the Financial Planning & Analysis (FP&A) organization, reporting directly to the VP of FP&A. This leader serves as the primary analytical partner to the CRO and CFO on all matters of revenue performance, sales productivity, capacity planning, and go-to-market investment strategy. This leader owns the analytical layer between Revenue Operations and Finance — transforming pipeline and bookings data into revenue forecasts, productivity insights, and investment recommendations for the CRO, CFO, and Board. This leader will hire two geo-aligned Senior Analysts (NORAM and International) and personally own the cross-cutting strategic work: capacity planning, quota methodology, unit economics, sales investment ROI, and board package assembly. The team covers $515M in SaaS ARR, $100M in professional services revenue, 100 direct sellers, and 300 total GTM headcount. All reporting is in fixed-rate USD, with SaaS and professional services regional profitability included in each geo analyst’s scope. This role is a playing-coaching position with a significant individual contributor component.

Requirements

Bachelor’s degree in finance, economics, business, or a quantitative field — or commensurate work experience
10+ years of progressive experience in FP&A, revenue analytics, sales finance, or strategy roles within a SaaS enterprise environment
Experience building and presenting revenue forecasts, variance analyses, and board-level reporting to C-suite executives
Hands-on proficiency with Salesforce.com, Tableau, Anaplan, SQL, and advanced Excel/Google Sheets modeling
Experience managing a small analytical team while maintaining a significant personal IC workload
Track record of partnering with sales leadership (CRO-level) and translating operational data into financial insight

Nice To Haves

MBA preferred, not required
Experience in a company with $300M–$1B in ARR, ideally with both SaaS and professional services revenue
Prior experience designing quota-setting methodologies, capacity models, or sales investment business cases
Familiarity with unit economics frameworks: LTV:CAC, magic number, CAC payback, net revenue retention
Experience establishing structured data contracts or service-level agreements between analytics and operations teams
Strong presentation, communication, and writing skills including PowerPoint
Proven ability to operate in ambiguity and build new processes from the ground up

Responsibilities

Own the consolidated revenue forecast — the single source of truth referenced by both sales leadership and finance
Present the forecast weekly to the CRO and CFO; attend the CRO’s staff meeting as a standing participant
Direct geo analysts through monthly bookings reconciliation across NORAM and International, reconciling CRM bookings to the financial close for SaaS and professional services
Maintain a quarterly forecast accuracy retrospective measuring accuracy and systematic bias
Own the analytical foundation for headcount decisions: ACV per ramped rep by tenure cohort, quota attainment distributions, CAC payback by segment, ramp curve analysis, and LTV:CAC ratios
Analyze win rates by segment, geo, and deal size; track sales cycle length trending
Build and maintain the capacity model: long-range headcount models connecting hiring plans to revenue targets, incorporating ramp assumptions, attrition, and coverage ratios
Produce sales investment ROI models for headcount requests — break-even analysis showing cumulative cost vs. cumulative revenue with sensitivity on productivity assumptions
Design the annual quota-setting methodology: top-down to bottom-up allocation logic, segment weighting, what-if scenarios, and stress-testing against the capacity model
Manage the quota handoff to Revenue Operations: deliver draft allocations by geo, incorporate feasibility feedback, and reconcile loaded quotas to the financial plan
Produce territory balance scorecards comparing TAM, pipeline density, penetration, and rep tenure; quantify the revenue impact of rebalancing
Assemble the sales section of the quarterly board package: ARR bridge/waterfall, bookings by geo vs. plan and prior year, sales efficiency metrics (magic number, win rate, sales cycle, forecast accuracy), pipeline coverage trending, and net revenue retention
Produce cohort retention curves, win/loss analysis by competitor and deal size, PS attach rate and margin by geo, and capacity model vs. actuals
Build segment investment theses and new geo/market business cases combining unit economics, capacity modeling, and market sizing
Own the data contract with Revenue Operations: defined pipeline snapshot cadence and format, data quality SLAs, field definition governance, and escalation path for definitional disagreements
Maintain clean separation of responsibilities: Rev Ops owns CRM administration, pipeline hygiene, territory operationalization, commissions, and operational reporting; this team consumes data through agreed interfaces
Participate in shared governance rituals: weekly forecast sync, monthly close alignment, quarterly planning session, and annual quota handoff with CRO + CFO joint sign-off
Collaborate with GTM FP&A on shared surface areas: capacity planning (revenue output vs. cost), headcount ROI (revenue per rep vs. fully-loaded cost), and the annual plan (revenue side vs. expense side)
Hire and develop two direct reports: a Senior Analyst, NORAM and a Senior Analyst, International, each owning pipeline forecasting, bookings variance, and SaaS + PS regional profitability for their geography
Manage dotted-line relationships with geo sales leaders to protect analytical focus