Director, RGM Sports OBPPC

Coca-ColaAtlanta, GA
Onsite

About The Position

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it’s an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast ‑ paced business unit at The Coca ‑ Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitamin water, and smart water, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever ‑ changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning. The Advanced Hydration Revenue Growth Management Organization is looking for a Director of OBPPC & RGM Strategy, Sports Portfolio to join our team. The Director of OBPPC & RGM Strategy leads revenue growth strategy development and system alignment for our BODYARMOR and POWERADE brands. The individual serves as a strategic partner to the U.S. Bottling System in developing multi-year volume, revenue, and profit growth plans. This role serves as a strategic leader within the broader Advanced Hydration portfolio of brands to analyze and establish pricing guidance for all customers in the U.S. (over $1B in revenue), and works closely with our Sales, Commercial, Marketing and Innovation teams to drive plan objectives and deliver profitable growth. This position will also play a key role in the integration of business intelligence systems & reporting capabilities, setting forth the price/pack architecture for our two-brand strategy, and ensuring the appropriate guardrails are established to maximize the most out of both brands.

Requirements

  • 8+ years of RGM/PGM experience
  • PRGM or data analysis experience
  • Minimum 8 years of people leadership
  • Ability to develop and implement profit growth methods by collaborating across multiple departments and levels of the organization
  • Generate and implement innovative ideas that deliver short- and long-term growth across the entire Advanced Hydration business
  • Ability to synthesize multiple data sources and deliver methods to improve profit over multiple years
  • Proactively seeks out opportunities and influences the overall company’s financial health
  • Reliable, hard-working & proactive team player with can-do attitude
  • Creative thinker who can work independently
  • Establishes credibility and builds solid relationships with Senior Company and Bottler Leaders
  • Excellent written, verbal and time management skills
  • 10% travel required
  • All applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

  • Brand Strategy
  • Business Planning
  • Finance Strategy
  • Growth Strategies
  • Leadership
  • organization
  • Profitable Growth
  • Revenue Growth
  • Strategy Development
  • Waterfall Model

Responsibilities

  • Create and implement company portfolio pricing strategies, both internally and externally that drive volume and profit growth for the entire BODYARMOR and POWERADE brand value chain
  • Establish and reinforce a team culture of innovation, empowerment, proactivity, positivity, collaboration, and winning to drive strategy and optimization for the division
  • Negotiate Sports portfolio value sharing relationship with Bottlers that drives profit and margin % growth for the Company
  • Strategic lead responsible for determining price increases or reduction in trade spending to maintain price premium and deliver our annual and long-term financial objectives
  • Primary liaison with Chief Sales officer – supporting sales team on revenue growth strategies
  • Responsible for reviewing and approving all customer pricing plans (to ensure market coherency and profit targets are met)
  • Reporting, analysis, and annual/multi-year plan development and delivery for BODYARMOR/POWERADE, Bottlers and Customers
  • Develop and implement new concepts and methods for improving revenue growth across all channels, platforms, and packages
  • Analyze multiple dynamics within the overall beverage landscape and category trends to identify key short and long-term brand growth opportunities
  • Optimize the BODYARMOR and POWERADE portfolios through innovation, price optimization and SKU rationalization across all channels and platforms
  • Develop, direct and lead sources of growth initiatives and manage coordination with CCNA/Bottlers on annual planning activities
  • Evaluate current and proposed promotional and trade marketing investments and provide new strategic direction when applicable
  • Regularly brief senior management and provide influence and implementation of new direction/strategies that enhance profitability
  • Effectively lead the management of retail strategy investments to balance coherency across customers, packages and channels while sustainably improving company profit
  • Advise Finance/Accounting on pricing initiatives that impact financial performance
  • Implement and oversee reporting routines against revenue growth metrics and other strategic work streams (create scorecards and other sales reports that integrate multiple financial data sources)
  • Lead the development of the overall PGM team to effectively manage all trade investments with Customers & Bottlers while maintaining personnel needs of the organization

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • Annual Incentive Reference Value Percentage: 30
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