Director Revenue Strategy & Commercial Innovation

Fandom

1d•$165,000 - $185,000

About The Position

Fandom is seeking a Director of Revenue Strategy & Commercial Innovation to develop and execute commercial strategies and manage revenue plans for new initiatives. This role requires a seasoned ad tech operator with experience in building and scaling operational foundations for revenue generation through data collaboration and extending Fandom's data activation. The ideal candidate will have a proven track record of shipping products, partnerships, or data products that have generated revenue. This is a hands-on, building role with a focus on execution and measurable results.

Requirements

10+ years in revenue strategy, ad products, or commercial partnerships at a digital media, ad tech, or streaming platform.
Managed a team for 4+ years, with at least one direct report.
Experience taking a first-party data asset from internal capability to an externally monetized product, including ideation, creation, launch, pricing, and deal closure.
Subject matter expertise for newly created data-led ad products across ad products, data, commerce, or performance, with a proven go-to-market strategy.
Publisher or platform partnership experience, understanding both inventory and data aspects.
Comfortable working with complex financial models and managing/presenting regional/functional performance targets to senior leadership.
Ability to present and close deals in holding company investment meetings.
A desire to build as an individual contributor.
Operational orientation at the intersection of strategy and execution.
Analytically rigorousness to own financial models.
Comfort with ambiguity in a new marketing channel with no existing playbook.

Nice To Haves

Experience leveraging modern workflow automation tools (e.g., Claude Code, Google Gemini) to streamline commercial operations and accelerate go-to-market speed.
Demonstrated ability to act as a commercial change agent, inspiring sales and operations teams to adopt innovative revenue models.
Hands-on fluency with BI tools (e.g., SQL, Looker, Tableau) for independent data analysis and rapid validation of revenue hypotheses.

Responsibilities

Operationalize the financial architecture for net-new revenue initiatives, including RPU expansion models, assumptions, timelines, and revenue bridges to company targets.
Define and track progress against quarterly and annual milestones, being accountable for revenue numbers.
Serve as the internal point of view on where incremental revenue comes from and what is required to unlock it.
Operationalize the commercial requirements and revenue case for Fandom’s next-generation ad formats, translating market demand, advertiser feedback, and competitive positioning into product priorities.
Bring custom offerings to market by defining, packaging, pricing, and sequencing go-to-market strategies for new formats.
Serve as commercial lead on initial format pilots and product owner in client conversations, owning the path from first deal to repeatable offering.
Provide B2B marketing with commercial inputs for sales narratives, including proof points, pricing rationale, measurement stories, and competitive positioning.
Operationalize the external revenue strategy for Fandom’s data assets, including packaging, pricing, and selling intent signals and IP health data.
Define deal structures, buyer prioritization, and commercial terms, owning the revenue outcome against partnerships.
Translate data signals into premium CPMs and quantify the value of data enrichment in advertiser conversations and pricing.
Manage the partner ecosystem to accelerate Fandom’s commercial position through data partnerships, distribution integrations, platform relationships, and IP-owner alliances.
Execute a tiered partnership strategy, including core commercial partnerships, innovation partnerships, and market expansion relationships.
Identify and evaluate strategic opportunities such as licensing and platform integrations to expand Fandom’s revenue surface.
Serve as the primary point of contact for key partnerships across the ecosystem.
Translate Fandom’s high-intent fan audience story into buyable products for non-endemic categories.
Provide guidance on audience segments and measurement proof points that resonate with buyers.