Director, Revenue Marketing

NorthAB LLC•Remote work WA, WA

17h•$130,000 - $175,000•Remote

About The Position

The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.

Requirements

5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability.
Minimum 3 years leading high performing marketing organizations.
Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth.
Experience supporting both direct sales and partner/channel organizations.
Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement.
Demonstrated experience implementing AI-powered marketing technologies and automation platforms.
Experience within SaaS, FinTech, Payments, Technology, IT Services,Cybersecurity, Telecommunications, or other complex B2B markets.

Nice To Haves

Experience building Account-Based Marketing programs.
Experience working alongside Revenue Operations organizations.
Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems.

Responsibilities

Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes.
Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation.
Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.