Director, Retina Marketing

Ocular Therapeutix • Bedford, MA

5d • $235,000 - $245,000 • Onsite

About The Position

Ocular Therapeutix, Inc. (NASDAQ:OCUL) is a biopharmaceutical company focused on the formulation, development, and commercialization of innovative therapies for diseases and conditions of the eye using its proprietary bioresorbable hydrogel-based formulation technology, ELUTYX™. Ocular Therapeutix has built a robust product pipeline of drug delivery solutions developed to reduce the complexity and burden of the current standard of care and position itself to become a leader in the ophthalmic space.

Outside of the ophthalmic realm and behind the doors of our headquarters in Bedford, MA, we strive to build a strong culture where employees can flourish and achieve their career goals. We encourage out of the box thinking, cross-functional collaboration, and creativity.

Position Summary:
The Director of Retina Marketing role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate brings recent experience and expertise in Retina Marketing and an intrinsic motivation to deeply understand Retina Specialist insights and experience. The Director of Retina Marketing will innovate with a purpose-driven mindset in all aspects of engagement with Retina Specialists and Retina Practices. They will seek, prioritize, and act on insights to develop Retina Marketing strategies and tactics. The Director of Retina Marketing will partner cross-functionally to translate complex science into a clear, compelling, and emotionally resonant brand narrative, ensuring consistency across all customer touchpoints while enabling effective execution across channels and the patient journey.

Requirements

• Requires a bachelor’s degree or other advanced degree
• Minimum 10 years of marketing experience
• Minimum last 5 years working on brand launch (retina preferred)
• Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
• Ability to thrive in ambiguity that can be present in a high-growth environment
• Exceptional professional communications and interpersonal/critical thinking skills necessary
• Prior experience with MLR/PRC submissions and process
• Desire to innovate and work in a fast-paced, energetic environment
• Approaches work with enthusiasm, curiosity, and self-motivation to contribute

Nice To Haves

• Recent experience and expertise in Retina Marketing
• Intrinsic motivation to deeply understand Retina Specialist insights and experience
• Purpose-driven mindset
• Experience in ophthalmology / retina
• Experience with buy-and-bill economics

Responsibilities

• Amplify positioning into brand creative, shaping its identity, and driving a differentiated market presence that reflects its novel mechanism of action, clinical attributes, and value proposition.
• Oversee a multi-channel retina specialist activation campaign, driving innovative messaging, and an original campaign and messaging development (disease state education and branded campaign).
• Be the subject matter expert on retina marketing, with deep understanding of retina practice dynamics (high-volume / throughput workflows).
• Develop end-to-end U.S. brand strategy, encompassing positioning, segmentation, targeting, and lifecycle planning.
• Define the brand identity (core promise, tone, personality, visual direction) in partnership with agency and cross-functional stakeholders.
• Lead development of core creative messaging and narrative architecture that translates novel MOA and clinical differentiation into compelling, customer-centric stories.
• Establish a clear and durable competitive frame of reference within retinal disease and evolving treatment paradigms.
• Ensure consistency of brand identity and messaging across retina, patient, and payer audiences.
• Design a go-to-market engagement model for retina specialists from disease education through product availability.
• Develop and execution of omnichannel framework (NPP / Digital / Media marketing tactics).
• Provide strategic direction to creative agencies on brand campaigns, ensuring alignment to positioning and identity.
• Set guardrails for message hierarchy, tone, and visual expression across all materials.
• Review and guide major creative assets to ensure they reinforce differentiation and emotional resonance.
• Partner with Medical/Legal/Regulatory to maintain compliance without diluting the brand narrative.
• Partner with Market Access to ensure brand promise is credible and deliverable within buy-and-bill economics.
• Partner with Payer strategy Team to ensure account value narratives reinforce clinical and economic differentiation.
• Anticipate and mitigate access friction impacting adoption.
• Ensure tight alignment between brand messaging and real-world access experience.
• Serve as commercial integrator across Marketing, Sales, Market Access, Medical Affairs, and Patient Engagement.
• Partner closely with the Executive Director, Retina Marketing to ensure brand identity and messaging translate effectively into patient journey programs, tools, and practice workflows.
• Synthesize competitive information into clear, actionable insights for commercial, medical, market access, and leadership teams.
• Define and track KPIs related to: Brand awareness and understanding, Message recall and differentiation, Adoption and engagement.
• Continuously refine brand narrative and creative approach based on market feedback.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree