Director, Retention Marketing. CA

Sephora•Toronto, ON

6d•Hybrid

About The Position

As a Retention Director, you will join a high-performing Digital team to drive and deliver Sephora Canada’s business goals. Reporting to the VP of .CA, you will partner closely with Marketing, Merchandising, Promo/Loyalty, Campaigns & Content, Creative, Tech, CRM, and Analytics to shape retention strategy and activate it through best-in-class marketing across Email, App Push, and SMS. You will lead a team of 6 marketers who own broadcast, triggered/lifecycle, and transactional programs.

Requirements

8+ years of relevant experience in Retention Marketing, including Email, App Push, and SMS.
Exceptional written and oral communication skills, including storytelling skills to senior audiences.
Proven ability to work cross-functionally and collaboratively.
Strong business acumen, particularly with how Retention Marketing drives sales, engagement, and lifetime value.
Knowledge of the current retention marketing landscape, industry trends, and marketing attribution models.
Proven ability to take initiative, stay flexible, and excel in fast-paced, high-volume and deadline-driven environments.
Well-organized, project and results oriented with high attention to detail.
Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data-driven center of excellence.

Nice To Haves

A master's degree in a relevant field is highly preferred.
Ability to travel to the San Francisco office based on business needs.

Responsibilities

Own retention channels (Email, App Push, SMS), hitting ambitious sales targets and engagement KPIs while amplifying Sephora's brand.
Craft and execute our retention calendar, aligning with key trading moments and promotions to ensure goals are met through disciplined prioritization.
Forecast and manage financial objectives, expertly identifying levers to consistently achieve targets.
Establish a dynamic rhythm for performance monitoring and analysis, continuously enhancing results.
Define and evolve Canada's retention strategy, perfectly tailored to customer preferences and market dynamics.
Ensure market-relevant localization, including impactful French-language communications and Quebec-specific considerations.
Partner with Analytics to transform data into powerful insights, driving strategic updates and program enhancements.
Lead best practices, sharing performance and learnings with stakeholders and executive leadership.
Identify and implement improvements that increase efficiency and speed-to-market.
Collaborate with US counterparts to ensure Canadian needs are integrated into global strategies.
Design and deliver a seamless, optimized customer journey across all communication touchpoints.
Lead our retention data strategy, leveraging advanced analytics and testing to uncover insights and fuel impactful initiatives.
Drive the strategic growth of our app, identifying and executing strategies to boost engagement and loyalty.
Define annual and quarterly priorities for Retention Marketing, focusing on growth and strategic local initiatives.
Build strong relationships and alignment with key partners across marketing, tech, and creative teams.
Lead your team to plan and deliver retention campaigns with high-quality, on-time execution.
Manage and develop a team of 6, providing coaching, feedback, and growth pathways to foster high-performing talent.