Retention Marketing Analyst

Wellhub•New York, NY

2d•Hybrid

About The Position

We are hiring a Retention Marketing Analyst on our Marketing team in New York City. This role plays a crucial part in engaging and retaining our paid subscribers across the US + Canadian market. Developing content to help guide the user through their customer journey, add their family members and identify top users to launch our first ambassador programs. The specialist will work with cross functional teams to develop, test and scale lifecycle strategies across email, in-app, push and SMS.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
3+ years experience in B2C marketing, CRM, or customer lifecycle management
Proven track record in multi-channel CRM execution (email, SMS, In-app, + push)
Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies.
Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
Demonstrated success in managing and executing marketing campaigns and initiatives
Proven track record in project management, strategic planning, and cross-functional collaboration.
Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

Nice To Haves

Tableau, looker experience is a plus.
Experience launching an ambassador or community program, preferred

Responsibilities

Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
Identify and test strategies to maximize subscriber lifetime value, ensuring users remain engaged and continue to see value in their membership.
Analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
Lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
Drive go-to-market strategies for new partner launches, ensuring subscribers stay informed and engaged with what's available to them at Wellhub.
Use analytics to measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
Refine messaging, campaign structures, and engagement tactics to improve performance through A/B testing, campaign iteration, and data-driven decision-making.
Collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work.
Build trust and foster a collaborative and fast-paced environment.
Spearhead campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies.
Prioritize and align implementation internally and externally with the Global structure and local leadership teams.
Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner.
Follow campaign build best practices within Braze (set up, QA, review) to proactively avoid errors.
Escalate concerns and ask questions to ensure campaigns are set up correctly.
Document learnings following Global guidelines.
Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and Gympass) best practices.
Develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web using existing templates.
Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.
Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Benefits

Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
Health, dental, and vision insurance.
Access to telehealth, care concierge, and an Employee Assistance Program.
401(k) match, short-term and long-term disability, and life insurance.
One-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
Flexibility for us isn’t just about where we work—it’s also about being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
A minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
Up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.
Continuous learning and feedback to support your journey toward personal and professional success.
A team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness.
Open communication and a culture where every perspective matters.