Director, Retention Marketing

Bloomberg•New York, NY

1d•$155,000 - $210,000•Onsite

About The Position

We’re seeking a highly-motivated marketing leader to join our Consumer Marketing team, reporting to our Head of Subscriptions Marketing & CRM. In this role, you’ll lead global subscriptions marketing initiatives across channels to engage and retain our growing audience of paid subscribers in our B2C and B2B2C models. You’ll work with partners across the company to design innovative marketing strategies, and you’ll lead a high-functioning team to execute, intimately understanding our customers and how best to serve them to yield maximum revenue and retention. The right person for this role will be an experienced retention marketing expert. You’ve had experience in subscriptions businesses and have a personal interest in news and current events. You’re flexible, comfortable working in a fast-paced environment, and skilled at balancing multiple priorities. You are a creative, innovative problem solver who always puts the customer first. You’re always on top of the latest digital trends and bring new ideas to the table.

Requirements

10+ years of integrated marketing experience, subscriptions and/or news experience preferred
2+ years of people management experience with both direct and indirect reports
Ability to work at both a strategic and tactical level
Passion for working in player/coach leadership model
Hands-on experience and knowledge of omni-channel communication platforms and customer data & analytics platforms such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer
Solid analytical and quantitative skills with a demonstrated ability to make data-driven decisions
Tight-knit collaboration skills and ability to manage multiple projects at once in a fast-paced environment.
Strong customer focus and naturally strong marketing instincts
Stay on-top of industry trends and best practices, ensuring the team is focused on the right opportunities.

Nice To Haves

Personal interest in news and current events

Responsibilities

Drive the roadmap, strategy and execution of how we onboard, engage, upsell and retain subscribers
Coach and develop a high-performing team of marketers to bring winning campaigns to life
Introduce new subscriber acquisition and retention programs, including new subscriber benefits and perks, loyalty and referral programs, and external partnerships
Stay at the forefront of emerging trends, channels and solutions that can enhance our subscription experience for customers; partner with colleagues in Marketing, Product and Editorial to bring impactful ideas to life
Execute cross-channel go-to-market campaigns to support new products and features for subscribers
Define goals and KPIs to demonstrate impact to the subscriptions business
Develop regular reporting and play a key role in business reviews (QBRs/MBRs), annual plans and budgeting
Adapt, learn quickly and be inventive