Director, Retail Sales Enablement

Cox Enterprises•Atlanta, GA

6d•$134,900 - $224,900•Hybrid

About The Position

The Director, Retail Sales Enablement is a newly created role responsible for leading the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. This is a dual-facing role — equally focused on equipping internal sales teams with the tools, content, and training they need to sell effectively, and on developing external-facing content and programs that directly engage enterprise dealer customers and OEM partners. This role owns the marketing layer of the enterprise sales experience — from the assets that live in Seismic and Axle to the OEM-specific programs, performance manager playbooks, and enterprise dealer narratives that differentiate Cox Automotive's retail portfolio in high-stakes commercial conversations. The Director will work closely with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to deeply understand the enterprise customer journey and translate that understanding into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation — both as a tool for accelerating content production at scale and as a strategic lens for helping enterprise customers understand the AI-powered capabilities within the Cox Automotive retail portfolio.

Requirements

Bachelor’s degree in related discipline and 10 years’ experience in product marketing, sales enablement, or B2B enterprise marketing. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs
5+ years of people management experience
Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred)
Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance
Active and strategic user of AI tools — including AI-assisted content creation, personalization, and enablement workflow optimization
Ability to operate effectively in a 50/50 internal and external-facing role — equally comfortable building tools for sales teams and developing content for enterprise customer audiences
Strong cross-functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders
Excellent communication skills — written, verbal, and visual — with an ability to build executive-level materials
Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings)
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Nice To Haves

PRIORITY CONSIDERATION GIVEN TO CURRENT COX AUTOMOTIVE RETAIL MARKETING TEAM MEMBERS.
Degree in Marketing, Business, Communications, or related field
MBA or graduate degree preferred
Experience marketing to or through OEM or dealer group audiences preferred; automotive industry knowledge a plus

Responsibilities

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels
Develop and maintain a comprehensive library of sales enablement content — including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies — optimized for enterprise selling conversations
Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows
Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs
Develop OEM-specific marketing programs and materials that support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers
Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers
Create external-facing marketing content for enterprise dealer audiences — including thought leadership, event materials, executive briefing frameworks, and account-based marketing assets
Lead GTM planning for enterprise-focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one
Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows (including AI-assisted content tagging, search, and recommendation within Seismic/Axle)
Help enterprise customers understand and articulate the value of AI-powered capabilities within the retail portfolio
Define and track KPIs that measure sales enablement effectiveness — including content usage, seller engagement, and contribution to pipeline and win rates
Manage and develop product marketing team members supporting enterprise sales enablement

Benefits

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
health care insurance (medical, dental, vision)
retirement planning (401(k))
paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).