Director, Retail Media and Performance Marketing

Piping Rock•Bohemia, NY

9d•Onsite

About The Position

Piping Rock is a rapidly growing health and wellness company that is transforming the industry. We are seeking a Director, Retail Media and Performance Marketing to manage paid social, creator, and retail media initiatives across our brand portfolio. This role involves strategic planning, media buying, daily data analysis, and budget allocation to drive incremental growth and achieve ROAS targets. The ideal candidate will be responsible for optimizing campaigns, designing and executing tests, and ensuring compliance with relevant regulations.

Requirements

7+ years of experience buying paid social and retail media, either in-house or at an agency.
Proven experience managing $10MM+ in annual working media across multiple brands.
Fluency in Meta and TikTok Ads Managers.
Proficiency in at least one retail media platform.
Advanced skills in Excel or Sheets.
Experience with at least one Business Intelligence (BI) tool.
Ability to build and interpret a pacing model.
CPG experience, preferably in vitamins and supplements, OTC, food, or personal care.

Nice To Haves

Experience with retail media software such as Pacvue, Skai, or CommerceIQ.
Familiarity with clean rooms like Amazon Marketing Cloud or Walmart Luminate.
Experience with TikTok Shop and live shopping formats.

Responsibilities

Plan and buy paid social media campaigns across Meta, TikTok, YouTube, Pinterest, Snap, and Reddit for each brand.
Manage retail media advertising on platforms such as Walmart Connect, Target Roundel, Kroger, CVS, Walgreens, Instacart, and Sam's Club.
Purchase creator and user-generated content (UGC) as a paid channel, including TikTok Ads.
Oversee daily bid, budget, pacing, and creative decisions for brands and retailers.
Design incrementality and geo tests, and report actionable results to leadership.
Ensure social and creator claims comply with FTC endorsement and FDA/DSHEA regulations.
Perform other duties as assigned.