Director, Retail Marketing

Paramount•New York, NY

19d•$139,200 - $208,800

About The Position

The Director is the primary architect of Paramount’s retail marketing activations across North America. You are in charge of the overarching strategy, multi-million-dollar budgets, and high-stakes "sell-in" of marketing programs for all third-party retail accounts (including Walmart, Target, and Amazon). You will bridge the gap between national brand activations and point-of-purchase, leveraging iconic characters and stories to differentiate our brands in a rapidly evolving, omni-channel retail environment.

Requirements

10+ years of Retail Marketing experience, specifically within a mass retail environment (Walmart, Target, or Amazon)
Remarkable presentation and negotiating skills with the ability to demonstrate "executive-level clarity" when managing multiple senior stakeholders
Deep knowledge of the retail marketplace, P&Ls, and budget management
Proven ability to collaborate, influence, and influence at all levels of a matrixed organization
Proficiency in Microsoft Office, with a deep knowledge of Retail Media Networks (Walmart Connect, Roundel, etc.)
Ability to travel frequently for key retail partner meetings and market visits

Nice To Haves

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Responsibilities

Direct the overarching strategy for "Paramount Takeovers" across the U.S. retail landscape
Ensure global beats for major franchises are localized and executed with consistency across all account-specific teams
Partner with the Retail Sales organization to develop future-focused Joint Business Planning (JBP)
Lead executive-level presentations to retail buyers to secure exclusive cross-category statements and premium placements
Lead comprehensive marketing plans inclusive of in-store, e-commerce, and Retail Media Networks (RMNs)
Integrate Paramount+ into the shopper journey through high-value bundles (e.g., Walmart+ or Amazon Prime)
Champion "First-to-Market" retail experiences, including livestream commerce, AR-driven in-store activations, and experiential pop-ups to differentiate brands at the point-of-purchase
Act as the internal "Voice of the Retailer," ensuring retailer needs and insights are integrated into brand strategies
Navigate a complex matrix (Studio, Licensing, and Ad Sales) to ensure retail mandates are fully adopted
Develop measurable frameworks and dashboards to optimize programs using A/B testing, ROI metrics, and consumer insights
Translate competitive analysis into actionable recommendations for internal stakeholders
Own the total U.S. Retail Marketing budget, including tracking, reconciliation, and ROI-based allocation
Lead agency briefing and creative oversight to ensure all elements meet brand and legal guidelines
Build and mentor a high-performing team by setting clear KPIs and fostering a culture of creativity, accountability, and inclusivity