Director Regional Customer Marketing Strategy

MGM Resorts International • Las Vegas, NV

2d • Onsite

About The Position

The Director of Regional Customer Marketing Strategy supports the Commercial group by defining, mobilizing, and overseeing execution of initiatives across database, loyalty, and casino marketing. This position owns the segment roadmap and drives end-to-end delivery of high-priority use cases, managing regional strategy to develop, test, and scale solutions that increase customer visits, reduce churn, and grow share of wallet. This role is instrumental in identifying and shaping new growth opportunities by transforming customer and business insights into actionable initiatives and investment cases, reimagining how MGM engages with its customer segments across MGM Resorts Intl and online gaming. The position requires strong leadership, sound judgment, and exceptional decision-making and problem-solving skills. The Director will maintain productive relationships with property teams, partners, and Commercial Strategy and Consumer Engagement teams, collaborating across the MGM organization to ensure alignment and execution of customer segment priorities. All duties must be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

Requirements

• Bachelor’s degree
• 4+ years of experience leading cross-functional initiatives in program management, marketing, or commercial growth.
• Ability to manage multiple priorities, align stakeholders, and deliver high-quality results in fast-paced environments.
• Comfort working in agile, sprint-based teams.
• Strong understanding of the casino and entertainment customer journey, including key drivers of guest engagement and value.
• Embraces technology and AI-enabled tools to improve productivity, automate processes, and scale program execution while maintaining a focus on business impact and operational excellence.

Responsibilities

• Drive alignment and execution of growth initiatives for key customer segments, ensuring progress toward defined milestones and owning the segment roadmap including epics, success metrics, and sequencing across Commercial, Technology, Properties, Loyalty, and Marketing.
• Identify, evaluate, and shape new growth opportunities by assessing customer needs, business performance, and competitive dynamics; develop business cases and test and learn plans with Analytics and Finance.
• Serve as the enterprise feedback conduit for assigned segments, incorporating insights into future roadmap priorities and removing roadblocks to keep delivery on track.
• Prioritize initiatives across stakeholder groups and influence direction based on segment and regional priorities.
• Define customer engagement strategy across regional properties for gaming and non-gaming direct marketing campaigns.
• Develop omni-channel marketing programs (direct mail, email, digital) in partnership with Personalization, Data Science, and Regional Marketing leadership.
• Implement enterprise-wide MGM Rewards strategies and best practices across assigned properties.
• Partner with Data Science and Analytics to develop offer amounts based on customer valuation and define consumer engagement best practices; monitor competitor direct marketing strategies to ensure strong market positioning and share capture.
• Collaborate with Data Science, Analytics, IT, and Digital teams to design innovative customer engagement campaigns; review pacing reports and adjust campaigns to maximize effectiveness.
• Manage test and learn campaigns and define roadmaps to scale successful learnings.
• Work across Commercial, Technology, Properties, and Centers of Excellence to align strategy and execution; identify and engage necessary subject matter experts to support delivery of segment and engagement priorities.
• Establish and communicate priorities, set performance objectives, hold staff accountable, and create a work environment that promotes teamwork, recognition, mutual respect, and employee satisfaction.

Benefits

• Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being.
• Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
• Complimentary parking both during and outside of scheduled work hours.
• Competitive health, wellness, and income protection benefits for eligible employees.
• Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director