Director, Recruitment Marketing

Fidelity Investments•Smithfield, RI

2d•$103,000 - $211,000

About The Position

As a Director of Recruitment Marketing, you will be a key member of the Enterprise Talent Marketing Team. This role helps drive the success of the employer brand strategy with new and upcoming graduates through development of an integrated, comprehensive marketing strategy. You will be the business partner lead for University Talent team providing end-to-end marketing support for early ID, on-campus, interns and early career candidate engagement. You will manage a team that delivers a cohesive candidate experience for our entry-level roles and programs.

Requirements

Bachelor’s degree with 8+ years of marketing experience.
Experience with university programs, recruitment, or college admissions.
Proven ability to develop and execute comprehensive, multi-channel B2C marketing strategies that drive acquisition, engagement, and conversion against defined KPIs.
Strong analytical mindset with experience leveraging business, competitive, and industry insights to inform integrated campaigns and optimize performance.
Demonstrated ability to establish clear metrics, define testing and learning agendas, and translate results into actionable recommendations.
Skilled in managing complex, multi-faceted campaigns and projects end-to-end—delivering high-quality work on time, on budget, and across multiple workstreams.
Strong communication and presentation skills, with the ability to represent marketing strategies, influence stakeholders, and guide internal and external partners, including agencies.

Nice To Haves

Experience managing people.

Responsibilities

Develop an integrated, comprehensive marketing strategy to drive the success of the employer brand strategy with new and upcoming graduates.
Provide end-to-end marketing support for early ID, on-campus, interns and early career candidate engagement as the business partner lead for the University Talent team.
Manage a team that delivers a cohesive candidate experience for entry-level roles and programs.
Direct and collaborate with third-party agencies on creative and content for marketing campaigns.