Director, Public Relations (Healthcare)

EvolveMKD•New York, NY

9d•Hybrid

About The Position

EvolveMKD is seeking a dynamic, strategic, and results-driven Director to join our Public Relations team. This person should have proven experience working with consumer healthcare brands, healthcare media, influencers and experts such as physicians. Healthcare / regulated experience is a must. This person should have a track record of executing strong media launches and maintenance efforts, as well as strategic public relations initiatives such as events or strategic partnerships. This person will have demonstrated acumen for building client relationships and strong consumer healthcare media relationships. EvolveMKD is an award-winning public relations and digital marketing agency. Our diverse team of experts include Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. We build and deliver integrated marketing campaigns, transcending our heritage in PR. We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Our clients, awards, and business success all speak for themselves. We thrive from our restless discontent, constantly looking to elevate our work and our skill set. We’re building out a team of high performers with an uncommon level of modesty. Because no one is above the work. From every level, anyone can and does jump in. You’ll never hear us say “That’s not my job”. You’ll find it rewarding to work on our clientele coupled with our no-ego approach. We live and die off our credo, Be Kind, Don’t Suck. We’re proud to be certified as a Great Place to Work for the eighth year in a row. Additional Agency honors include: 2025 PRSA Anvils Best Small Agency, 2025 PR Daily Top Agencies, 2025 Bulldog Awards Midsize Agency of the Year, and 2026 Digiday Worklife Best Wellness Program. EvolveMKD is based in Manhattan, and we operate on a hybrid schedule (in-office 3 days a week on Tuesday, Wednesday and Thursday). Relocation assistance is not provided. The Director, Public Relations will play a pivotal role in leading client accounts and executing strategic initiatives. The ideal candidate will have a strong background in client management, event execution, and media relations. This person should be first to volunteer for any task at hand and run with it, and show bravery in trying new tasks and learning new technology. They should be a self-starter with strong research, project management, and organization skills. We expect that team members at this level have an inner sense of “restless discontent,” i.e. they are constantly looking to elevate their client work and their personal skill set. We also expect all team members to demonstrate a strong problem-solving skillset, as EvolveMKD is a fast-paced, start-up environment. Passion and enthusiasm for the work, as well as team collaboration and respect are required.

Requirements

Bachelor’s degree in communications, Journalism, Public Relations, English, Marketing a plus but not required
8+ years of relevant agency PR experience; experience in consumer healthcare preferred
3+ years of management experience
Demonstrates the ability to effectively manage client accounts, including managing junior staff, handling crisis, and sticking to budgets
Ability to synthesize a wide variety of information, then set both high level and detailed strategy accordingly
Strong time management skills; ability to work quickly under pressure without sacrificing quality and maintaining impeccable attention to detail
Big picture thinker with ability to ideate and execute end-to-end client strategy, down to the small details
Outstanding written and verbal communication skills (strong writing, copy-editing, and presentation skills)
Proven track record of generating results
Highly organized, responsive, and punctual
Problem solving skills and inner drive to improve efficiency and delivery beyond expectations for both the agency and for clients
Hands-on mentality and strong work ethic; ability to thrive and remain highly organized in a fast-paced environment
Anticipatory and proactive in nature coupled with consistency in following up
Working knowledge of Microsoft Suite, Zoom, and Slack

Nice To Haves

Healthcare / regulated experience is a must.
Proven experience working with consumer healthcare brands, healthcare media, influencers and experts such as physicians.
Track record of executing strong media launches and maintenance efforts, as well as strategic public relations initiatives such as events or strategic partnerships.
Demonstrated acumen for building client relationships and strong consumer healthcare media relationships.
Broadcast media experience is a plus.

Responsibilities

Serve as a key contact for clients, building and maintaining strong relationships, ensuring clients feel prioritized and valued
Lead the execution of strategic PR plans, ensuring alignment with client goals and industry trends, anticipating challenges and delivering strategic solutions
Manage day-to-day account operations, including project timelines, budgets, and deliverables across direct reports, peers, clients, vendors and freelancers
Ensure all client initiatives are completed in a timely manner, and ultimately deliver business results
Run client calls that demand on-the-spot recommendations and proactive thinking (i.e. above and beyond reading off the agenda); demonstrate the ability to anticipate client needs and proactively answer questions that the client hasn’t yet asked
Organize and run in-person client meetings with poise, presence, and strategic thinking
Develop forward-facing six- or twelve-month plans and execute overarching brand initiatives and promotional campaigns with an emphasis on proposal development, execution timeline, and budget management, with vendor coordination as necessary
Develop KPI measurement strategy and deliver on it
Assist in the development of new business proposals
Execute media strategies, ensuring alignment with client objectives and target audiences
Develop and maintain strong relationships with long-lead and short-lead media (broadcast a plus) and leverage these relationships to secure client features across broadcast, print, and digital
Monitor media trends and competitor activity to inform client strategies and recommendations
Oversee the planning and execution of PR and influencer events such as treatment days, press trips, product launches, desksides, mailers, etc.
Be able to “manage up” to the VP, PR and CEO and effectively communicate issues/successes to senior staff with a sense of ownership and urgency; continually identify areas for team improvement
Manage and mentor mid-level and junior staff, fostering a culture of growth, collaboration, and accountability
Execute bi-annual reviews for direct report(s) and weekly 1:1’s, providing constructive feedback and identifying opportunities for professional development