Dir, Public Relations

Tractor Supply Company•Brentwood, TN

7d•Onsite

About The Position

This position is responsible for facilitating the development and implementation of Tractor Supply’s public relations strategy. This includes leading initiatives that strengthen the Company’s external storytelling and corporate presence with media and key stakeholders. The Director is responsible for leading a cross-functional team in crisis management and communication. The role may also be the company spokesperson for the media.

Requirements

8+ years of corporate communication experience, preferably previous public relations experience included
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field.
Coursework or demonstrated experience in sustainability, environmental studies, corporate responsibility or business is a plus.
Any suitable combination of education and experience will be considered.

Nice To Haves

Previous experience building a corporate PR strategy and managing scripts, thought leadership, corporate social media platforms and/or executive communication.
Experience doing this for a large company is strongly preferred.
Experience supporting or developing content for corporate reports, digital storytelling platforms or executive thought leadership tied to corporate reputation or sustainability initiatives
Experience translating complex sustainability, ESG, or corporate responsibility initiatives into accessible, audience-friendly communications (media, investor, or corporate storytelling).
Familiarity with sustainability disclosure frameworks (e.g., TCFD or similar) and ability to partner with technical teams to support external narrative development.
Corporate storytelling and experience working with national business and/or finance outlets.
Strong ability to simplify data-heavy or technical subject matter into clear, compelling messaging.
Excellent written and verbal communications skills with keen attention to detail.
Basic business and financial acumen,
Collaborative team player with the ability to adapt in a changing environment.
Strong judgment in balancing storytelling with accuracy and credibility, particularly in areas subject to external scrutiny such as sustainability and corporate responsibility.
Proven ability to effectively prioritize workload and perform in a fast-paced environment.
Energetic, assertive, results-oriented, self-starter with the desire and ability to go above and beyond.
Resourceful and proactive; able to work well under pressure with a flexible attitude.
Excellent time management and organization skills with the ability to manage multiple projects simultaneously, in a fast-paced, matrixed environment.

Responsibilities

Play a central role in developing and executing Tractor Supply’s overarching corporate Public Relations strategy including business/financial communications.
Lead day-to-day management of the strategy and work closely with the executive leaders.
Lead and shape Tractor Supply’s sustainability and stewardship narrative, translating complex environmental initiatives, goals, and disclosures into clear, compelling storytelling that resonates with media, investors, and key stakeholders.
Design and plan written and verbal communications consistent with corporate strategic objectives including scripts, Q&As, press releases, talking points, media pitches, etc.
Partner across business functions to help shape and ensure continuity of Tractor Supply’s corporate story, including supporting external communications tied to climate strategy, environmental initiatives, and corporate disclosures (e.g., Impact Report, TCFD) to ensure consistency, clarity and credibility of the Company’s public narrative.
Proactively pitch and secure positive media stories that showcase the Company’s executives and corporate narrative.
Provide media guidance to executives and thought leaders.
Develop and execute the crisis communication strategy.
Be comfortable as a media spokesperson for both strategic initiatives and issues management.