Director, Property Marketing

JLL•San Francisco, CA

1d•$145,000 - $180,000•Onsite

About The Position

The Property Marketing Director leads a team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their existing buildings or buildable land to prospective occupants and developers. This person is not only a master marketer but a proficient project manager with the ability to conceptualize the direction of campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and demonstrates the adaptability to learn nuances of multiple projects and develop strategy accordingly.

Requirements

Bachelor’s Degree preferred
10 or more years of marketing experience, commercial real estate experience preferred
Experience managing direct reports/team
Outstanding project management and situational leadership skills
Excellent written and verbal communication skills
Experience translating business needs/challenges into marketing solutions
Positive, can-do attitude in the face of complication or adversity
Ability to ignite and build strong interpersonal relationships with individuals at all levels within the organization
Experience and confidence in persuading the adoption of new ideas to clients and internal stakeholders
Assertive and deadline oriented
Comfortable and confident in conducting client presentations
Commitment to details and sound sense of graphic design
Ability to work in a team environment and juggle multiple projects simultaneously
Creative, "big picture” thinker
Budget management skills
Proficient in Microsoft Suite
Knowledge of Adobe Suites
Experience working with marketing automation tools, Eloqua preferred
Ability to travel approx. 10-25%
Candidates must be authorized to work in the United States without sponsorship.

Responsibilities

Managing and mentoring team of property marketers to build marketing plans that align with the goals of building owners and property representatives
Building marketing plans and managing associated tactics to bring property to market
Providing art direction to visually express the plan
Encouraging adoption and usage of JLL best practices for property marketing
Analyzing results and supporting team initiatives to improve engagement and metrics
Identifying areas of opportunity for improving process, communicating with stakeholders/clients and improving consistency of deliverables and quality of service
Driving business development efforts at the point of sale
Cultivating relationships with internal and external stakeholders
Provide strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process.
Make recommendations on enhancements to building/asset branding, positioning, messages, programs and technology
Act as centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs
Develop consistent messaging and deploy variations on messaging by communication medium
Create, implement and track marketing plans and budgets for top tier listings and clients, including objectives, timelines, marketing elements, costs, resources, media buys, etc.
Ensure consistency of strategic and design deliverables
Present property marketing strategies, plans and ideas to stakeholders to garner feedback/support and to clients to secure feedback/approval
Develop creative briefs to engage with creative team and partners
Understand digital channels and the appropriate strategy of how to engage, inclusive of social (organic and paid), digital advertising, virtual touring and events, and use of the JLL MarTech stack
Develop client and prospect event strategy and execute events including managing relationships with outside vendors
Lead the development of marketing strategies and other relevant deliverables to aid in the pitching of new or expanded business opportunities
Attend and participate in pitches to promote marketing strategy and partnership to win business
Manage multiple projects simultaneously with limited direction
Contribute to team-wide/corporate marketing initiatives that are integral to the company’s success
Act as internal liaison to key areas of the firm to identify marketing needs and ensure follow-up
Direct the design of deliverables across all relevant mediums – digital and print (e.g. Weebly websites and HTML email), print (e.g. brochures, postcards, flyers, etc.) and events (e.g. invitations, banners, directional signage, etc.).
Offer support with special projects as needed and as time allows