Director, Programmatic Advertising

A+E Networks•New York, NY

2d•Remote

About The Position

THE ROLE: The Director, Programmatic Advertising will play a critical leadership role in executing A+E Global Media’s programmatic strategy, supporting revenue growth, and managing key partnerships across the programmatic ecosystem. Reporting to the Vice President, Programmatic Advertising, this role will focus on day-to-day operations, deal execution, partner management, and internal alignment to ensure best-in-class programmatic performance across all platforms. This position will serve as a key connector between sales, ad operations, data, and external partners to drive scalable, efficient, and innovative monetization solutions. MORE ABOUT WHAT YOU’LL DO: Director, Programmatic Advertising Programmatic Strategy Execution: Support the VP in executing A+E’s programmatic monetization strategy across PMP, PG, and open exchange channels. You will also be a point-of-escalation for programmatic monetization partners, ad sales solutions, and overall yield management strategy inclusive of A+E’s managed service solution and owned and operated monetization efforts. Partner Management: Manage day-to-day relationships with SSPs, DSPs, and programmatic demand partners. Monitor partner performance and identify opportunities for optimization and growth. Assist in onboarding new partners and technologies, including testing and implementation. Cross-Functional Collaboration: Partner with colleagues in Media Solutions, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance. External Representation: Represent A+E Global Media at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape.

Requirements

6–8+ years of experience in digital advertising, with 3–5+ years in programmatic.
Hands-on experience with SSPs, DSPs, and programmatic deal setup (PMP/PG).
Strong analytical skills with the ability to interpret and act on performance data.
Experience supporting or executing agency and client programmatic campaigns.
Excellent communication and stakeholder management skills.

Nice To Haves

Experience in premium video, OTT, or CTV environments.
Familiarity with: Identity solutions and targeting frameworks Supply path optimization and auction dynamics
Experience working with major SSPs (e.g., FreeWheel, Magnite, Google Ad Manager, etc.)
Exposure to HoldCo structures and agency trading desks

Responsibilities

Support the VP in executing A+E’s programmatic monetization strategy across PMP, PG, and open exchange channels.
Be a point-of-escalation for programmatic monetization partners, ad sales solutions, and overall yield management strategy inclusive of A+E’s managed service solution and owned and operated monetization efforts.
Manage day-to-day relationships with SSPs, DSPs, and programmatic demand partners.
Monitor partner performance and identify opportunities for optimization and growth.
Assist in onboarding new partners and technologies, including testing and implementation.
Partner with colleagues in Media Solutions, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance.
Represent A+E Global Media at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape.