Director, Product (Personalization & Loyalty)

Ulta Beauty, Inc. • Bolingbrook, IL

11h

About The Position

The Director, Personalization & Loyalty Products is a leadership role in Ulta Beauty’s Product Management organization. The position defines and advances product strategy, roadmaps, and capabilities that support customer growth. Working closely with Marketing, the Director translates customer growth strategy into product capabilities and experiences that drive guest acquisition, activation, engagement, retention, purchase frequency, and lifetime value.

The Director owns the product vision and strategy across Personalization and Loyalty, building an integrated customer growth ecosystem. This includes capabilities for recognizing and understanding guests, strengthening loyalty relationships, personalizing interactions, selecting next-best experiences and offers, orchestrating customer engagement, and optimizing performance through experimentation and measurement.

As strategic product leader for multiple product teams and platforms, the Director partners with Marketing, Loyalty, Digital, Store, Data & Analytics, Enterprise AI, Technology, and other Product teams to turn growth strategies and customer insights into scalable capabilities activated across channels. The role combines product strategy, growth marketing, customer experience expertise, and technical fluency, and includes evaluating emerging technologies and vendors, contributing to build-versus-buy decisions, and leading experimentation to assess the value and scalability of solutions.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Business, Marketing, or a related field, or equivalent professional experience.
• 10+ years of experience in digital technology, product management, customer growth, loyalty, personalization, marketing technology, or a related area, including significant product leadership responsibility.
• Demonstrated experience developing and executing product visions, strategies, and multi-year roadmaps that deliver measurable customer growth and business outcomes.
• Experience translating Marketing and customer growth strategies into technology capabilities, products, and scalable platforms.
• Experience evaluating technology solutions and vendors against business use cases, technical requirements, scalability, strategic fit, and total cost of ownership.
• Ability to think strategically while maintaining technical and operational depth to guide product teams from strategy through execution.
• Exceptional verbal and written communication skills, including simplifying complex concepts, influencing senior leaders, and aligning organizations around strategic decisions.
• Strong leadership skills and demonstrated ability to lead through influence and drive organizational change.
• Proven ability to hire, coach, mentor, and develop high-performing product teams.

Responsibilities

• Own and articulate the product vision, strategy, and multi-year roadmap for Customer Growth capabilities across Personalization and Loyalty, aligned with Marketing and enterprise strategies.
• Partner with Marketing and Loyalty leadership to translate customer growth strategies into product capabilities, experiences, and roadmaps across acquisition, activation, engagement, retention, frequency, and lifetime value.
• Lead the evolution of the loyalty product ecosystem, including member acquisition and enrollment, profiles, earn and burn, rewards, tiers, benefits, offers, promotions, and challenges.
• Define and advance personalization strategy, including guest profiles and audiences, decisioning, recommendations, next-best actions, personalized offers and experiences, journey orchestration, experimentation, and measurement.
• Connect Loyalty and Personalization capabilities to deliver individualized experiences based on guest identity, preferences, behaviors, loyalty relationships, engagement, and predicted needs.
• Establish objectives, key results, and product success metrics tied to customer and business growth outcomes.
• Develop capabilities for test-and-learn growth strategies, including audience testing, offer optimization, personalization, experimentation, A/B testing, and measuring incremental impact.
• Partner with Data & Analytics and Enterprise AI teams to advance customer intelligence, propensity models, predictive insights, recommendations, next-best-action decisioning, and measurement.
• Collaborate with senior leaders to establish a shared vision for how Customer Growth, Loyalty, Personalization, Marketing Technology, Data, and AI work together.
• Monitor consumer behavior and trends in growth marketing, loyalty, personalization, retail, beauty, AI, and marketing technology to identify growth opportunities.
• Serve as a strategic thought partner to Marketing leadership, bringing product and technology perspectives to customer growth strategies.
• Advocate for Product Management and champion customer centricity, experimentation, measurable outcomes, and continuous improvement.
• Hire, coach, mentor, provide feedback to, and support the career development of Product Managers and Product Owners.

Benefits

• Eligible full-time associates receive paid time off.
• Health benefits.
• Dental benefits.
• Vision benefits.
• Life insurance benefits.
• Disability benefits.
• Eligible associates may earn additional compensation under the Company’s bonus plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director