Director, Product Strategy – Global SMB

Visa•San Francisco, CA

2d•Hybrid

About The Position

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description About Visa & Visa Commercial Solutions: Visa is a global leader in digital payments, connecting consumers, merchants, financial institutions, and governments across more than 200 countries. Visa Commercial Solutions (VCS) provides businesses of all sizes with a comprehensive suite of payment and financial management solutions. Within VCS, the Small Business (SMB) segment is an essential growth area, where Visa is focused on unlocking the full potential of our network for small business owners. The Opportunity: Visa is seeking an experienced product strategy candidate to serve as our Director, Product – Global SMB. This highly visible role will define and drive the global product strategy for the Small Business segment while aligning execution across regions. This is a strategic leadership role – where you establish direction in setting the roadmap and operating model that guide product teams and regional business units in serving small businesses. Your mandate is to turn Visa’s assets into a coherent, scalable growth engine for SMBs worldwide by translating market insights and customer needs into strategic direction, influencing product roadmaps and investments, and ensuring regional alignment. This is a unique opportunity to define how one of the world’s largest payment networks serves small businesses at scale. If you are a strategic yet hands-on leader with a passion for empowering small businesses through innovation and collaboration, we’d love to hear from you.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
12 or more years of product strategy, product management, or go-to-market roles within payments, financial services, or fintech, with significant focus on small business (SMB) or commercial segments.
Deep understanding of B2B payment products, platforms, and value-added services
Proven ability to craft and drive a product or segment strategy at scale.
Demonstrated success influencing cross-functional teams and product roadmaps without direct authority.
Experience launching or scaling new products, developing value propositions, and aligning product offerings with sales, marketing, and partnership teams.
Excellent executive presence and communication skills.
Able to distill complex ideas into clear messages and credibly represent SMB market needs with senior product leaders, regional heads, and C-suite stakeholders.
People management experience required; track record of building and mentoring high-performing teams.
Track record of delivering impact in ambiguous, cross-functional settings.
Analytical and data-driven approach to prioritization and resource allocation, with the ability to develop business cases and measure success.

Nice To Haves

Familiarity with emerging trends (e.g. digital assets, AI-driven payments, embedded finance) is a plus.
MBA or advanced degree is a plus but not required.

Responsibilities

Own the end-to-end global product strategy for the SMB segment across relevant offerings (card issuing, money movement, value-added services, emerging digital solutions).
Define a cohesive SMB segment narrative that translates Visa’s platform capabilities into clear, compelling value propositions for small business customers.
Serve as the voice of the SMB segment in internal forums – influencing product strategy, innovation initiatives, and investment decisions
Design and lead a structured operating model that connects global product strategy with regional execution.
Establish a regular cadence with regional product and go-to-market teams (across North America, Europe, Asia Pacific, LAC, CEMEA) to align on priorities, share market insights, and ensure that global SMB strategy is executed effectively in local markets.
Act as the “connective tissue” between global and regional teams – enabling consistent priorities, clear decision rights, and information flow.
Represent SMB needs in Visa’s global product planning and innovation forums.
Ensure that SMB requirements are embedded in product roadmaps and platform enhancements by closely collaborating with product owners across issuing, payments, and new capabilities (e.g. digital asset initiatives, AI-enabled commerce, and other emerging technology/ trends).
Co-develop launch plans for new products and features, bridging product design with commercialization, partner enablement, and regional sales/partner teams.
Shape and guide SMB-related investments and resource allocation.
Partner with finance and senior leadership to align budgets and incentives with SMB priorities, ensuring cross-functional teams are incentivized to deliver on the SMB strategy.
Build business cases for new initiatives or headcount as needed, grounded in market opportunity and ROI, and establish funding mechanisms that encourage other product teams to prioritize SMB needs in their planning.