Director, Product Marketing
About The Position
Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions. Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.
Requirements
- Senior role driving market-led growth for North America across a multi-product, multi-industry portfolio.
- Ability to convert complex solutions into compelling value propositions.
- Ability to turn strategy, demand forecasts, and pricing into local momentum.
- Ability to track regional standards and competitor moves.
- Experience executing a regional marketing plan.
- Experience aligning strategic sales.
- Experience leading commercial launches.
- Experience providing channel training.
- Experience refining the buyer journey.
- Experience driving revenue, profitability, and market share through data-led initiatives and customer advocacy.
Responsibilities
- Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
- Monitor local competitors to build counter-strategies.
- Track regional industry standards and regulations for compliance and market fit.
- Design data-driven initiatives to expand market share and pipeline.
- Optimize global pricing for the region.
- Lead commercial product launches across all internal and external teams.
- Provide field-based demand forecasts with operations and sales.
- Align global product plans with local revenue team priorities.
- Deliver training and tools to sales teams and channel partners.
- Optimize the end-to-end buying journey to reduce friction.
- Develop customer case studies, references, and testimonials.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
