Director, Product Marketing - Lincoln

Ford Motor • Detroit, MI

1d • Hybrid

About The Position

The Director of Product Marketing for Lincoln is responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring vehicles meet the brand promise, client expectations, and business objectives. The role owns product marketing strategy and portfolio recommendations throughout vehicle development, integrating client insights, competitive intelligence, brand strategy, volume and revenue objectives, offering strategy, pricing, content, and product mix.

As a product and market expert, this leader partners with product development, design, engineering, finance, research, sales, quality, brand, and marketing teams to guide decisions and trade-offs. The role leads a team that translates product strategy into program execution, supports vehicle launches and lifecycle actions, and advances product desirability, quality, revenue, and profitability. The position is hybrid and based in Detroit, Michigan.

Requirements

• Bachelor’s degree in marketing, business, advertising, or a closely related field.
• 12 or more years of progressive professional experience in product marketing, product strategy, product development, brand management, or a related marketing field; alternatively, 10 or more years with a master’s degree or MBA.
• Demonstrated team leadership and ability to lead through influence and collaboration across internal and external partners, including senior leaders.

Nice To Haves

• Strong analytical and financial capabilities, including using data to explain client behavior, build business cases, evaluate trade-offs, and recommend action.
• Strong communication and presentation skills, including advanced proficiency with Excel and PowerPoint.
• Experience with the automotive product development process and marketing deliverables from early strategy through launch and lifecycle management.
• Experience developing product, content, packaging, pricing, volume, and mix strategies for a premium or luxury brand.
• Understanding of U.S. marketing and sales operations and the needs of luxury clients and automotive dealers.
• Knowledge of automotive data sources, tools, and dashboards, including GPS, NVCS, JDPIN+, and S&P.
• Ability to simplify complex issues, think innovatively, act with urgency, and persuasively make the case for change.
• Resilient, proactive, curious, and collaborative leadership style, with strong listening, learning agility, disciplined prioritization, and ability to manage multiple priorities.
• Master’s degree or MBA in marketing, business, finance, or a related field.

Responsibilities

• Set Lincoln product marketing strategy, translating brand pillars, client needs, market dynamics, and business priorities into vehicle and portfolio choices with clear objectives.
• Serve as product marketing expert across Lincoln vehicle programs throughout development, ensuring decisions support a distinctive modern luxury experience.
• Define product value propositions and offering strategies, including content, packaging, pricing, volume, and mix.
• Ensure consistency across Lincoln nameplates and deliver series and derivative cross-carline strategies.
• Champion the voice of the client and ensure future programs achieve product marketing deliverables.
• Develop expertise in target clients, segments, competitors, technology, and cultural trends, and translate insights into recommendations.
• Partner with market research teams to plan research, participate in client learning, communicate findings, and advocate for insights in product and design decisions.
• Lead product studies and strategic reviews to modernize and simplify offerings, improve profit and quality, and reduce complexity.
• Integrate Lincoln brand strategy into vehicle-line assumptions and lead product implementation of priority initiatives, including connectivity, subscription, and experiential elements.
• Assess feature and commodity take rates to align high-demand content with market availability, strengthen forecasting, and inform emissions planning.
• Manage handoff of marketing responsibility and product knowledge to current-model launch teams, and support go-to-market plans and product immersions.
• Lead in-cycle actions that build excitement for Lincoln products and respond to changing client, competitive, and business conditions.
• Drive quality and profit improvement, content realignment, complexity reduction, and enterprise cost optimization in coordination with partners.
• Lead cross-functional alignment, frame decisions, recommend trade-offs, establish owners and timing, and hold partners accountable for agreed outcomes.
• Build business cases and executive recommendations combining client insight, competitive intelligence, financial analysis, and a clear point of view.
• Communicate choices, risks, and trade-offs clearly to influence senior leaders and secure timely decisions.
• Champion product strategy and presentation materials for dealer engagements, ensuring dealer perspectives inform decisions and product stories are clear.
• Lead, coach, and develop managers and Senior Managers; set priorities, decision rights, accountabilities, and operating rhythms.
• Strengthen leadership capability, allocate talent to business priorities, support career growth and succession planning, and foster an inclusive culture.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, and subsidized backup childcare.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director