Director, Product Marketing

Delinea•Redwood City, CA

5d•$180,000 - $225,000

About The Position

Delinea is seeking a Director of Product Marketing to own the product story for our identity security platform across our three business units: AI, Workforce, and Workload. Reporting to the Chief Product Officer, you will own the platform narrative and competitive positioning, and equip marketing, sales, and the field to carry that story into market. The role blends strategy with hands-on execution: you will set the direction and write the messaging your team and the wider marketing org build on.

Requirements

8+ years of product marketing experience in enterprise SaaS, with at least 3 years in a leadership role
Has owned a platform-level narrative across a multi-product portfolio, including through acquisition integration
Deep expertise in cybersecurity or identity management, with demonstrated breadth across at least two of workforce identity, workload and machine identity, and AI security
Proven success building narratives and messaging that sales and marketing adopted, contributing to revenue growth, market share, or adoption
Strong storytelling skills; able to turn complex security concepts into clear narratives and hold one consistent voice across product lines
Has led a distributed product marketing practice through dotted-line authority in a BU or GM-led operating model, not only through direct reports
Credible with analysts, press, and CISO-level buyers, with direct experience preparing Gartner Magic Quadrant, Forrester Wave, or KuppingerCole submissions and briefings

Nice To Haves

Experience with PAM (Privileged Access Management), Zero Trust, or cloud-native identity solutions
Experience marketing non-human identity solutions: secrets management, workload identity, service accounts, or certificate lifecycle management
Experience positioning AI-era identity use cases such as agentic AI access, machine-speed authorization, or AI governance
Background in competitive markets with strong incumbents; experience repositioning or differentiating against market leaders
Experience marketing to US federal or regulated public sector buyers, including FedRAMP-authorized offerings
Experience positioning acquired products, including co-branded messaging and standalone-versus-platform narratives

Responsibilities

Own the platform messaging architecture as its single named approver: category definition, platform claim, shared proof points, and the hierarchy connecting AI security, PAM, runtime authorization, identity governance, and the StrongDM and Fastpath portfolios into one story.
Define platform-level value propositions for an agreed persona set (CISO, IAM leader, security architect, platform engineering) that BU messaging specializes rather than restates.
Serve as final reviewer on message fidelity for launches, analyst briefings, the annual Identity Security Report, and flagship campaigns.
Hold BU messaging consistent with the platform layer on four defined elements: category definition, platform claim, shared proof points and metrics, and competitive positioning against named platform competitors.
Own product and portfolio naming so what we call things reinforces the architecture.
Maintain the messaging frameworks that differentiate us across human identity, non-human identity, and AI, and set the substance bar for the case studies, briefs, and thought leadership built on them.
Own the substance and quality bar for platform-level enablement: the core narrative curriculum, competitive plays, objection handling, and the certification standard for what a seller must be able to say.
Certify field readiness before every tier-one launch and re-certify on a set cadence.
Arm demand generation, field marketing, and content teams with the narrative, proof points, and guardrails their programs run on.
Own the standard of excellence for product marketing at Delinea: the craft bar, leveling and career framework, onboarding, playbooks, and review cadence PMMs are held to, wherever they sit.
Join every PMM hiring loop and leveling decision alongside the GM, and submit a written craft assessment at review; the GM owns the rating, development plan, and compensation.
Chair a recurring product marketing council across the BUs, Marketing, and Sales, where narrative conflicts get resolved.
Coach PMMs and product managers on messaging craft.
Lead and grow the competitive intelligence function, one analyst today and two to three as the practice scales, with coverage mapped to the business units: continuous programs rather than ad hoc battlecards, one framework and one source of truth, and a defensible point of view on where the identity security market moves next.
Feed structured win/loss, buyer research, and competitive findings into roadmap and pricing decisions with the CPO and GMs.
Own the substance of analyst relations: submissions, briefings, and the evidence base needed to defend Delinea's standing in the major identity and PAM evaluations, with Corporate Comms owning the calendar.